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SUNNY ZHENG’S BEAUTY BUSINESS JOURNAL

From Product Idea to Beauty Brand

Firsthand insights on product development, manufacturing, and building a successful beauty brand.

What Beauty Brands Need to Know

Drawing on 13+ years in cosmetic OEM/ODM, I share what I’ve learned about formulation, packaging, compliance, sourcing, and production—so you can make smarter decisions and avoid costly mistakes.

Top 6 Cosmetic Brands in Indonesia

A few years ago, I helped a client choose a cosmetic brand to stock in their store. It sounded easy. It wasn’t. I scrolled through catalogs, compared packaging, checked ingredients—and…

Top 7 OEM Skin Care in Malaysia

I was weeks from launch when my OEM ghosted me. No updates. No samples. Nothing. I had to start over—and fast. That’s when I realized how much the right partner…

Third Party Cosmetic Manufacturing: What You Need to Know

When I placed my first third-party cosmetic order, I expected it to be smooth. But it wasn’t. The delays, confusion, and a formula that didn’t match the sample taught me…

How Much is the Makeup Industry Worth

When I launched my first beauty product line, I didn’t think much about the size of the industry. I just wanted in. That changed when a distributor asked me, “Do…

Top 8 Colourpop Cosmetics Manufacturer

A few years ago, I thought I had struck gold. I found a makeup manufacturer with prices 30% lower than everyone else. I placed an order. The photos? Gorgeous. The…

Top 8 Cosmetic Manufacturer in Australia

I remember waiting two whole months for samples from a supplier. They kept saying, “Soon.” But nothing ever came. Meanwhile, my launch date was getting closer—and I had nothing to…

Top 9 OEM Cosmetic Manufacturer

Looking for a cosmetic manufacturer can feel like walking through a maze. I know—because I’ve been there. Years ago, I was helping a new brand launch their first product line….

Top 7 Cosmetic Manufacturer in Thailand

It was 2 a.m. I was still at my desk. Searching. Comparing. Wondering. Where do I even start? Who can I trust to make my cosmetic products in Thailand? If…

Top 9 Cosmetic Manufacturers in Canada

Back when I helped build a wellness brand’s skincare line, the hardest part wasn’t the branding, it was finding a Canadian manufacturer that didn’t overpromise and underdeliver. That lesson stuck…

Top 7 Cosmetics Manufacturers In Malaysia

I’ve been there. Sitting with product samples that looked nothing like what I requested. No updates. No transparency. And worse? Delays that nearly cost me a big client. Back then,…

Top 9 Lipstick Manufacturers

The samples looked fine. The photos looked even better. But when the full order arrived, everything fell apart. That’s what happened the first time I tried to work with a…

Top 7 Korean Cosmetic Manufacturers

I still remember the first time I sourced skincare from Korea. The sample looked fine. The label was pretty. But when the full batch arrived? Everything had changed. The texture,…

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Contact Us Today, Get Reply Tomorrow or Sooner

I am Sunny Zheng, me and my team would be happy to meet you and learn all about your business, requirements and expectations.

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[ben 4] I am Sunny Zheng, me and my team would be happy to meet you and learn all about your business, requirements and expectations.

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We will contact you within 1 working day, please pay attention to the email with the suffix “@tyoemcosmetic.com”