You spend hours scrolling through websites, comparing manufacturers, reading vague promises but still don’t feel confident hitting “send” on that MOQ inquiry.
I’ve been there.
A few years ago, I needed a lip liner supplier for a new client launch. Their brand was small, their budget tight. And every quote I received came with fine print, inconsistent samples, or long wait times.
That’s when I realized that it’s not about finding a supplier but finding the right one that fits your product goals, budget, and timeline.
In this article, I’ll walk you through 9 lip liner manufacturers that stand out for private label and OEM buyers. You’ll see how they compare on product quality, customization, pricing, certifications, lead time, and communication so you can make a smart decision.
Let’s get started!
Quick Comparison
Before we get into my real-world take on each supplier, take a look at this.
It’s a fast way to compare the essentials and get a feel for who might fit your brand.
| Manufacturer | Founded | Location | Product Highlights | MOQ Flexibility | Clean/Cert Compliant | Ideal For |
| Banffee Makeup | 2015 | Guangzhou, China | Matte & velvet lip liners | Yes | Moderate | Startups, salons |
| Landier Cosmetics | 2012 | Shenzhen, China | Soft-matte waterproof liners | Yes | Basic | Fast movers, indie brands |
| TY Cosmetic | 2009 | Guangzhou, China | Vegan, hypoallergenic formulas | Moderate | Strong (EU, FDA, etc) | Clean beauty brands, salons |
| Bo International | 2013 | New Delhi, India | Herbal-infused, ayurvedic lip pencils | Yes | Strong | Wellness and eco brands |
| MSMakeup | 2004 | Milan, Italy | Gel-based, high-end pigment liners | Limited | EU-compliant | Boutique and luxury brands |
| Jordane Cosmetics | 1993 | Toronto, Canada | Long-wear, pro-grade formulas | Small batches | Strong | Artists, makeup-focused salons |
| Leecosmetic | 2013 | Guangzhou, China | Trendy, color-rich options | Very flexible | Basic | E-commerce and fast fashion |
| ZM Beauty | 2010 | Yiwu, China | Crayon-style, glitter, scented liners | Very flexible | Low | Budget brands, mass retail |
| Colorlab Private Label Cosmetics | 1996 | Chicago, USA | Mineral-based, skin-safe lip liners | Moderate | Strong (FDA, Clean) | Spa brands, U.S. clean beauty |
Ready to explore the details? Let’s walk through each manufacturer one by one.
1. Banffee Makeup
Founded: 2015
Leadership: CEO Hedy Pan
Location: Guangzhou, China
Brand Values: Safe formulas, stylish packaging, and affordable beauty
Global Reach: Ships to over 50 countries with clients in North America, Europe, and the Middle East
Banffee started small, but they’ve grown fast. Today, they’re one of the more recognizable private label makeup manufacturers in China, especially in the color cosmetics space.
When I was helping a client expand into lip products, Banffee came up during research. I was drawn to how clear they were about MOQs, timelines, and customization.
Banffee Makeup offers private label (your brand on their product) and OEM (your custom product, from formula to packaging). They focus on mid-range cosmetics that are ready for fast scaling. You won’t find over-the-top marketing, just steady production, good communication, and clear pricing.
Product Portfolio
- Best-Sellers: Matte and velvet lip liners with waterproof formulas
- Specialized Options: Twist-up pencils, multi-color collections, and soft-touch finishes
- Innovation: Their team updates color palettes based on trending shades each season
Manufacturing Strength
- Capacity: 5 million+ units per month across multiple categories
- Categories: Lip liner, eyeliner, lip gloss, foundation, more
- Services: Full-service private label and OEM with in-house design and formula teams
- Technology: Automated filling, precision tip cutting, and formula blending
Final Verdict
Pros: Flexible MOQs, solid range of color cosmetics, and responsive customer service.
Cons: Some packaging options feel basic unless upgraded.
If you’re a start-up or salon chain looking for simple lip liners you can brand and launch quickly, Banffee is worth exploring. They’re a strong match for buyers who want speed, decent variety, and low order pressure to start.
2. Landier Cosmetics
Founded: 2012
Leadership: Led by a team of beauty product developers and chemists
Location: Shenzhen, China
Brand Values: Modern formulas, color variety, market speed
Global Reach: Clients in over 30 countries, mainly in Europe and North America
Landier built their name by helping indie brands break into color cosmetics fast. Their packaging is sleek. Their response time? One of the quickest I’ve experienced.
If you’re building a lip liner line from scratch, Landier can be a smart place to start. Their OEM and private label services are made for beauty entrepreneurs who want full control—without long waits.
One thing I like: they give you real answers. Want a low MOQ? Want custom colors? They won’t overpromise. They tell you what’s realistic.
Product Portfolio
- Best-Sellers: Slim automatic lip liners with soft-matte textures
- Specialized Options: Waterproof, kiss-proof, and 2-in-1 pencil combos
- Innovation: Shade-matching tools for better product development
Manufacturing Strength
- Capacity: Roughly 3 million units monthly
- Categories: Lip, eye, and face makeup
- Services: Private label, OEM, and packaging design
- Technology: Precision mold tech, color mixing labs, and automated filling
Final Verdict
Pros: Fast sample turnaround, flexible MOQs, and transparent development steps.
Cons: Less presence in North America, which might affect shipping time.
If you’re a startup looking to test small batches or expand fast, Landier makes sense. Their team communicates clearly, and they have the tools to help you grow without getting stuck.
3. TY Cosmetic
Founded: 2009
Leadership: CEO Sophie Zhou
Location: Guangzhou, China
Brand Values: Clean beauty, safe ingredients, accessible formulas
Global Reach: Works with over 1,000 private label brands globally
TY Cosmetic stood out to me early on. I had a client looking for vegan formulations and clean labeling. TY came through on time, with samples that looked and felt premium.
They offer more than just production. They’re strong in compliance and regulatory support too. That matters if you’re planning to sell in the EU or US.
They also offer both private label and OEM services. You can use their formulas or work with them to create something original. And they’re surprisingly fast.
Product Portfolio
- Best-Sellers: Vegan lip liners with nourishing oils
- Specialized Options: Hypoallergenic, paraben-free, and gluten-free ranges
- Innovation: Clean pigment tech for long wear without irritation
Manufacturing Strength
- Capacity: Over 8 million units per month
- Categories: Skincare, lip products, cosmetics
- Services: Full private label, OEM, formula R&D
- Technology: Emulsification lines, precision filling, and digital shade-matching
Final Verdict
Clean ingredients, strong on safety standards, and highly responsive.
TY Cosmetic is ideal if you care about clean formulations and want a manufacturer who understands certification. Perfect for salons and skincare-first brands.
4. Bo International
Founded: 2013
Leadership: CEO Vivek Sahni
Location: New Delhi, India
Brand Values: Natural ingredients, flexible formulation, global quality
Global Reach: Serves brands across Asia, US, and parts of Europe
I found Bo International when searching for Ayurvedic skincare partners. To my surprise, they had a growing color cosmetics line too and their lip liners felt smooth, not chalky.
Bo International offers private label and OEM services, with a focus on plant-based and toxin-free ingredients. Their team is hands-on. If you’ve got a concept, they help bring it to life.
They’re also a good pick if your audience cares about cruelty-free or clean beauty.
Product Portfolio
- Best-Sellers: Herbal-infused lip pencils with natural wax
- Specialized Options: Ayurvedic blends, eco-safe colors
- Innovation: Customizable herbal formulas with organic pigments
Manufacturing Strength
- Capacity: 2 million units/month
- Categories: Skincare, haircare, lip products, wellness goods
- Services: Full OEM, private label, ingredient sourcing
- Technology: Cold-processing, botanical infusion, airtight packaging
Final Verdict
Pros: Natural ingredients, flexible formulas, and very brand-friendly.
Cons: Slower timelines due to ingredient sourcing.
If you run a clean beauty brand or want your products to have a natural edge, Bo International is a great fit. They’re best for businesses who can wait a little longer for quality results.
5. MSmakeup
Founded: 2004
Leadership: Independent ownership with a female-led R&D team
Location: Milan, Italy
Brand Values: Italian-made, high performance, sleek design
Global Reach: Works with European and North American indie brands
MSmakeup caught my eye at a trade show in Paris. Their display was minimal, but the quality? You could feel it in the first swipe.
MSmakeup is all about Italian-made color. Their OEM and private label service is ideal for beauty brands that care about the look and feel as much as the formula.
They’re smaller than some Asian factories but they go deep into development and detail.
Product Portfolio
- Best-Sellers: Gel-based lip liners in neutral tones
- Specialized Options: European-inspired shades and creamy textures
- Innovation: Transfer-proof formulas with built-in primer
Manufacturing Strength
- Capacity: 1 million units/month
- Categories: Lip, eye, and cheek products
- Services: OEM, white label, shade development
- Technology: Micro-casting, pigment layering, small-batch control
Final Verdict
Pros: Luxurious textures, EU compliance, and creative shade development.
Cons: Higher production costs and smaller volume.
If you’re building a premium line or launching in the EU, MSMakeup is worth shortlisting. Great for boutique brands that want high-end without massive runs.
6. Jordane Cosmetics
Founded: 1993
Leadership: Family-owned, led by professionals with backgrounds in film and beauty
Location: Toronto, Canada
Brand Values: Professional quality, artistic creativity, ethical practices
Global Reach: Supplies theatrical, retail, and beauty brands across North America and Europe
I discovered Jordane while sourcing makeup for a salon brand that wanted performance-grade pigments. Their team had real-world knowledge something many factories lack.
Jordane started in film and TV makeup, so their products are made to last. Now they offer private label and OEM services for lip liners that work on camera and off.
If you’re after performance-focused formulas, this is a strong contender. Their staff is small, but they know their craft.
Product Portfolio
- Best-Sellers: Cream-based pencils for bold color payoff
- Specialized Options: High-pigment liners with sweat resistance
- Innovation: Built-in conditioners to reduce flaking
Manufacturing Strength
- Capacity: Moderate, with a focus on small-batch runs
- Categories: Lip, skin, and special FX cosmetics
- Services: OEM, shade matching, and in-house formulation
- Technology: Small-batch filling, pro-grade blending
Final Verdict
Pros: Long-wear formulas, tight quality control, and industry know-how.
Cons: Smaller capacity may not fit high-volume brands.
Jordane is a great choice if you value artistry and product that holds up under pressure. Best suited for makeup artists, boutique brands, or salons.
7. Leecosmetic
Founded: 2013
Leadership: CEO Lily Lee
Location: Guangzhou, China
Brand Values: Versatility, speed, global reach
Global Reach: Works with brands in over 60 countries
Leecosmetic came recommended by a colleague who needed fast turnaround for a trade show launch. Their speed and flexibility stood out right away.
If you’re in a rush to launch and don’t want to sacrifice variety, Leecosmetic checks the boxes. They’re fast, responsive, and offer a wide product catalog.
They’re not a high-end lab but for growing brands? They make life easier.
Product Portfolio
- Best-Sellers: Mechanical lip liners in 20+ shades
- Specialized Options: Dual-end pencils with lip balm tips
- Innovation: Color-changing lip liners that shift with pH
Manufacturing Strength
- Capacity: 10 million+ units monthly
- Categories: Lip, eye, foundation, palettes
- Services: OEM, private label, packaging sourcing
- Technology: Multi-line automation, 3D printing for prototypes
Final Verdict
Pros: Fast lead times, massive product variety, and low startup hurdles.
Cons: Limited depth in R&D for complex custom formulas.
Leecosmetic is perfect for budget-conscious startups, e-commerce brands, or anyone testing fast trends. They deliver quickly and that’s half the battle.
8. ZM Beauty
Founded: 2010
Leadership: Team of cosmetic chemists and marketers
Location: Yiwu, China
Brand Values: Innovation, affordability, mass appeal
Global Reach: Strong in South America, Southeast Asia, and Eastern Europe
I worked with ZM Beauty on a budget lip color line for a retailer. Their strength? Volume production at prices small brands can manage.
ZM Beauty focuses on trendy looks and affordable formulas. If you want basic, colorful products that sell fast, they’re a solid match.
They won’t wow you with packaging but their production speed makes up for it.
Product Portfolio
- Best-Sellers: Crayon-style liners and retractables
- Specialized Options: Glitter-infused pencils, scented lines
- Innovation: Quick-dry formulas for mass retail
Manufacturing Strength
- Capacity: Over 12 million units/month
- Categories: Lip, blush, brows, and more
- Services: OEM, private label, seasonal collections
- Technology: Fast-fill machines, scalable tooling
Final Verdict
Pros: Large-scale capacity, low prices, and trendy product lines.
Cons: Limited custom R&D or premium finishes.
ZM Beauty works well for discount stores, fast beauty campaigns, and wholesalers. If you sell fast and low, they can keep up.
9. Colorlab Private Label Cosmetics
Founded: 1996
Leadership: Founded by industry veterans in the U.S.
Location: Chicago, USA
Brand Values: Boutique quality, customization, clean ingredients
Global Reach: Mostly U.S.-based, with some international clients
Colorlab was one of the first suppliers I contacted for a spa client. Their team understood clean beauty and had experience helping brands get FDA-compliant quickly.
Colorlab focuses on small-batch, high-quality formulations. Their products feel premium and their team works closely with you, especially if you’re U.S.-based.
They’re not the cheapest but they guide you through the process.
Product Portfolio
- Best-Sellers: Mineral lip liners with shea butter
- Specialized Options: Allergen-free, fragrance-free versions
- Innovation: Micro-formulated shades based on skin undertones
Manufacturing Strength
- Capacity: Limited, focused on quality over volume
- Categories: Full color line including foundation, blush, and lips
- Services: Private label, clean beauty compliance, brand launch kits
- Technology: Small-batch compounding, mineral pigment dispersion
Final Verdict
Pros: Clean ingredients, premium textures, and made in the U.S.
Cons: Higher cost, longer lead times for custom formulas.
Colorlab is ideal for spa brands, estheticians, and anyone targeting the clean beauty space. If you want trust and feel in every product, they deliver.
Conclusion
Let’s be honest, finding the right lip liner manufacturer isn’t easy. But now, you don’t have to guess.
You’ve got 9 trusted options to compare, test, and grow with. Whether you’re a salon, a new brand, or scaling fast, this guide is built for you.
I’ve made the mistakes. I’ve learned the hard way. You don’t have to.
Which one will you try first?
Your next move could shape your entire brand. Don’t sit on it.
Contact us to explore your best fit.
