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The Guide To Starting Your Private Label Laundry Detergent Brand

Based on the data provided by Allied Market Research, the laundry detergent market is continuously growing and will attain a CAGR of 4.8% between 2021 and 2030. In 2021, they will have a value of $61,711.0 million, and in 2030 it will reach around $98,139.7 million.

Because of this rate, starting a laundry detergent business is one of the scalable and profitable options. If you desire to take advantage of these benefits, this article will guide you.

What Are Private Label Laundry Detergent Products?

A private label laundry detergent is a product created by a manufacturer or factory and offered to entrepreneurs and businesses. Through private labeling, anyone can start their laundry detergent brand with their own name, formulation, and packaging.

This method also allows brands to expand their product offerings; for instance, they will not focus on one product. Instead, they can sell varieties of fabric softeners, liquid detergent, hand soap, etc.

What Are The Opportunities For Owning Your Own Brand Of Liquid Detergent?

Liquid detergents are one of the thriving industries today. An average family washes up their clothes at least 1 to 4 times a week. And because of the increasing need to keep up in cleaning dirty clothes, starting a liquid detergent brand that is effective and best would be a catch for consumers.

The Qualities Of A Good Detergent Products

When planning the key features and goals of the laundry detergent, being priced lower is not always the best option. Instead, it must adhere to the qualities that we have mentioned below:

Has Whitening, Brightening, And Odor Removal Components

One of the qualities of a good laundry detergent is its effectiveness in whitening, brightening, and removing the odor in clothes. When formulating the detergent, it must have sodium percarbonate ingredients. It has a whitening agent that deeply cleanses the clothes and removes their odor.

Can Remove Grease and Provide A Good Rinse

A sign to know if the detergent can remove grease and provide a good rinse is if it has surfactant. This ingredient can wet and infiltrate any dirt, oil, and grease. It also sits next to the water, which allows a good and easier rinse.

Can Remove Stains

Another deciding factor as to whether the laundry detergent attains good qualities is if it can remove stains. Natural enzymes have been formulated to meet these qualities because they are designed to remove starch and protein stains.

Allow The Use Of Cold Water For Washing

Not all laundry detergents are suitable to use in cold waters. For this reason, the detergents must be formulated with TAED (Tetraacetylethylenediamine), a bleach activator that allows effective cleaning using cold water or cold temperature.

Can Fight Hard Water and Getting Rid of Water Spots

For the detergent to fight hard water and get rid of the water spot, it must have an ingredient of sodium carbonate. This ingredient is helpful as it functions as water softening that helps the effectiveness of the detergent in dealing with this area.

The Qualities Of A Good Detergent Products

The Active Ingredients In A Laundry Detergent Products

Understanding laundry detergent elements is vital in getting to know your products. Each brand doesn’t have the exact ingredients and formulations for laundry detergents; however, they do share active ingredients like:


Laundry detergent has alkalies, which are soluble salts and bases. It is a must-have ingredient that reacts with acids to neutralize them, which is why they effectively remove dirt. They can also eliminate any stain or grease from the fabric without scratching it too hard.


One of the essential ingredients in laundry detergent is surfactants which perform through chemical action. Surfactants help break up oil, stains, and grease in water to avoid being re-deposited on the surface.  


An ingredient for deep cleaning purposes is enzymes, which we can produce naturally or synthetically. Enzymes work to break down the substrate so it can effectively eliminate stains and dirt. Because of the enzyme ingredient, consumers can clean clothes using low temperatures and less detergent.


The fragrance is an aromatic element that makes the impression that the laundry detergents are effective in cleaning. Consumers have the ideas that they want their laundry to look and smell nice. Laundry products can capture more buys by adding a pleasant scent like chlorine, essential oils, or detergent.


Ethanol is colorless clear alcohol that serves as a powerful liquid ingredient for detergents. Ethanol provides various benefits, including high washing ability. It also acts as a viscosity-controlling component that aids in dissolving other ingredients like fragrances and surfactants.

Hydrogen Peroxide

Hydrogen peroxide is one of the most used bleaching agents to formulate laundry detergents. This ingredient will help eliminate stains; however, they cannot affect or fade the fabric’s original color because they lack oxidizing ability.


Colorant, also called dyes, creates a more aesthetically pleasing appearance for all the laundry detergents. It makes the product unique; however, they play no part in the cleaning effect or performance of the products.


Builders are ingredients added to the formulation to enhance their cleaning qualities. Moreover, it can also prevent hard-water ions from interfering with the surfactants.

The Active Ingredients In A Laundry Detergent Products

The Different Types Of Laundry Detergent

There are different types of laundry detergent in the market, such as:

Laundry Liquid

Laundry liquid has a watery consistency that works well with cold water. Because they are liquid, they can be dissolved easily. It is also ideal for treating a variety of dirt, stains, greases, and oil. With the proper formulation, consumers can use the laundry liquid alone without the need for additional products.

Fabric Softeners

As its name implies, Fabric softeners can help coat and soften fibers of textiles or clothes. Usually, these softeners have lubricating ingredients that keep the fabrics soft, wrinkle-free and reduce static.

Detergent Beads/Pods

Detergent beads or pods are laundry products packed with powerful cleaning detergents and fresh scents. It is effective for deep cleaning, removing stains, and eliminating odor.

The Different Types Of Laundry Detergent

The Type Of Private Label Laundry Detergent Suitable For Specific Use

Different factors need to be considered when choosing which type of laundry detergent to use for a specific area. The following list is some of the things that can guide you.

For Individual Use

The best type of laundry detergent for individual use is detergent pods. These pods are easy to use, as all the components are already in the pods. It also has minimal packaging and is pre-measured to avoid over-using.


Powder detergent is less expensive compared to the two types of laundry detergents. It is because it has a lighter weight, is easier to produce, and is efficient to transport.

Used With Washing Machine

Among the three types of liquid detergent, the most washing machine-friendly is liquid detergent. Since it has a watery consistency, it can be dissolved appropriately and reduces the possibility of buildup on the washer.

Preferable For Hard Water

The most suitable one is the liquid detergent in hard water because of its resistance to elements found in hard water. It is also super helpful for deep cleaning and removing dirt.

For Precise Measurement

For precise measurement, the ideal type of laundry detergent is liquid and powder detergent. Consumers can use both of these options correctly using measuring cups.

Stain Removal

Among the different types, the most effective for stain removal is liquid and powder laundry detergents. These two have potent agents that help break down stains and filter out any grease, dirt, and oils.

For Septic Systems

There are instances wherein the laundry detergent does not dissolve properly and can clog the septic system. The solution for this problem is a liquid detergent which is best for production and use. It will dissolve with water and can be drained quickly.

The Type Of Private Label Laundry Detergent Suitable For Specific Use

How To Choose The Best Private Label Laundry Detergent Manufacturer?

Manufacturers play a significant part in making the best laundry detergents. It is why in choosing which private label manufacturer to partner with, you need to be guided by the following:

Proven Expertise

Experience is one of your deciding factors to weigh if the manufacturer is best at what they do. They must have a superior track record and good reviews from their previous clients. They must also be skilled enough, especially when dealing with quicker turnaround and small-batch orders.

Has A Diverse Range Of Formulation

An outstanding manufacturer can provide a collection of formulas, including the ingredients and materials. In this way, buyers have a vast range of options.   

Can Allow Customization

A manufacturer with a complete laboratory and equipment is essential. They can customize the laundry detergent to have a unique fragrance, texture, consistency, etc.

Flexible With MOQ

If you are a start-up brand or a first-time entrepreneur who wants to sell laundry detergents, go for a manufacturer that offers low MOQ. The lower the MOQ, the higher the chance for risk to lessen and for inventory levels to be efficient.

Includes Packaging And Labeling

A competent manufacturer has a vast option of services, and among what they offer is packaging and labeling. You can have a unique external front representing your laundry detergent products and your brand through this component.  

How To Choose The Best Private Label Laundry Detergent Manufacturer?

Why Partner With TY OEM Cosmetics In Making Your Private Label Laundry Detergent Brand?

TY OEM Cosmetics has been a top skincare factory in China. We have been serving in this industry for more than ten years now, and we can assure you that we’ll provide the best laundry detergents. We have numerous unique formulations and ingredients that are safe and effective for all types of fabrics and uses. We also have a broad range of laundry detergents product lines that are standard and unique in the market.

To know more about what we can offer you, you can browse through our case study. You can also check our FAQs to answer all your questions left. If you’re ready to partner with us, you can contact us, and we’ll be happy to assist you!

Hi, I’m Sunny Zheng (the CEO of tyoemcosmetic.com), hope you like this article

With more than 10 years of experience in OEM/ODM Cosmetics, I’d love to share with you the valuable knowledge related to cosmetics & skincare products from a Chinese supplier’s perspective.

Get Free Consultation/Quote

I am Sunny Zheng, me and my team would be happy to meet you and learn all about your business, requirements and expectations.


Kaia Lv


Yoyo Su


Cara Long

[ben 4] I am Sunny Zheng, me and my team would be happy to meet you and learn all about your business, requirements and expectations.


Kaia Lv


Yoyo Su


Cara Long

We will contact you within 1 working day, please pay attention to the email with the suffix “@tyoemcosmetic.com”