The global deodorant market was valued at $25.7 billion and is continually growing. According to Statista, its annual growth is around 4.37 percent with an increase in the category for women’s deodorant. Furthermore, there’s a growing demand for deodorants that use organic or natural ingredients. This has driven a lot of companies to invest in better alternatives for usage, application, and packaging of the product.
Deodorant versus Antiperspirant
Deodorants are used to destroy, mask or inhibit the formation of unpleasant odors and the growth of bacteria. They are usually alcohol-based and have a fragrance to mask the odor.
Antiperspirants have a twofold effect: first, they reduce the amount of sweat that flows onto the surface of the skin, keeping the skin dry. Second, they inhibit the growth of bacteria that cause body odor and improve odor.
Furthermore, the US Food and Drug Administration (FDA) classifies deodorants as cosmetics, because their purpose is to cleanse and beautify. Antiperspirants, on the other hand, are classified as drugs because they affect the function or structure of the body.
What are “natural” deodorants?
Natural deodorants are generally natural plants with their own or extracted antiseptic and deodorizing factors (such as lemon, sage ,tea ,rosemary, peppermint, tea polyphenols, etc.) that are used to remove and neutralize odors.
Different Application Methods
Deodorants and antiperspirants come in different methods of applications:
Deodorants & Antiperspirants Sticks
The most popular form in the United States is because they don’t leave the skin wet. They come in a clear or solid white formula and mostly contain ingredients that soothe the skin.
Deodorants & Antiperspirants Roll-on
As the name implies, it has a ball at the top that you can roll to distribute the liquid evenly. It is mostly in liquid form, but some are light and have a gel-like texture.
Deodorants & Antiperspirants Gel
The application method is similar to that of stick deodorant, but they are clear. Gel deodorants are pushed up through slits or holes in the applicator. Because they are wetter, they need a few minutes to dry.
Deodorants & Antiperspirants Spray
They are stored in aerosol cans and are typically dry. Most of the sprays available today have been reformulated and do not contain any harmful propellants. Deodorant sprays account for almost 50 percent of global sales.
Deodorants & Antiperspirants Creams
This formulation comes in tubes, jars, or pump bottles. They are applied with fingertips or applicators. They usually require a few minutes of drying.
Deodorants & Antiperspirants Crystals
These are solid pieces of antiperspirants, most often potassium alum, a natural mineral salt. Another popular alternative is ammonium alum, often used in modern commercial deodorants.
Deodorants & Antiperspirants Towelettes
These are the latest addition to deodorants. They come individually wrapped in a box.
Men versus Women Deodorants
If you’re targeting both the male and female market, one question you might be thinking about is the difference in their formulations. And with the differences in question, the first thing that comes to mind is the cost.
Yes, there are differences but they are few and have little influence on the formulation. One of these factors is body hair. Most the men’s deodorants and antiperspirants are gel-based because it’s better for armpit hair. The gel glides smoother and easier on the armpit. On the other hand, women’s deodorants and antiperspirants arent’s always formulated to work well with armpit hairs.
Another difference is the scent. Men’s deodorant and antiperspirants have scents associated with masculinity, like “ocean spray,” “fresh,” “sport,” and “air.” Women’s fragrances are often on the fruity or floral side, like “vanilla,” “Pumpkin spice,” berry,” “cherry blossom,” and more.
Other than these, they have the same active ingredients and basic formulations.
Although some ingredients might differ, deodorants and antiperspirants have the basic ingredients.
In deodorants, the main active ingredient is triclosan, an active deodorant that prevents odor-causing bacteria from growing. In antiperspirants, the active ingredient is aluminum chlorohydrate (found in roll-ons and aerosol sprays), and aluminum zirconium tetrachlorohydrex GLY.
Aside from that, here are some of the common ingredients of deodorants/antiperspirants:
Antiperspirant and astringent: Hydroxy aluminum chloride.
Anti-bacterial and anti-inflammatory botanical ingredients: North American witch hazel, tea tree, chamomile, rosemary, lemon citrus, sage, etc.
Moisturizing plant oil: jojoba seed oil, avocado oil, etc.
Are You Ready to Start Your OEM Skincare Deodorant?
Are you ready to capture the skincare deodorant market? Choosing TY Cosmetics as your OEM or private label partner can bring your skincare brand to the next level.
- What we offer — full-service manufacturing from design to delivery.
- Formulations — we have hundreds of formulations using only premium ingredients. We accept full customization based on your own formulation and scent.
- Advantages — we have decades of experience and the equipment to deliver top-quality products in bulk.
If you want to know more about our processes, read our Private Label Page. Or you can talk to one of our project consultants for more details.