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Private Label Sunscreen: Which is More Effective and Why?

The private label sunscreen market has a CAGR OF 4% from 2021 to 2028. This growth is expected to value at around USD 14.7 billion. With this rate, it is a high-profitable market perfect for start-ups. If you are interested in private labeling your products, this article will provide all the details!

What is Sunscreen?

Sunscreen is essential skincare that protects the skin from harsh, damaging UV rays. This product sits on top of the skin’s surface to absorb or reflect the UV rays and serve as a UV filter. In short, it provides a barrier to the skin before harsh UV rays penetrate and cause damage.

Why is Sunscreen Important in a Skincare Regime?

We have mentioned that sunscreen protects you from harsh UV rays that might damage your skin. As the skin is always exposed to the sun, it can damage your skin and cause sunburn or skin cancer. That is why it is advised that everyone should use sunscreen; Women, men, and even children. The only exceptions are babies under six months old because their skin is too delicate and extremely sensitive.

Understanding the Private Label Sunscreen

If you want to opt for private label sunscreen to sell as your product, you need to keep in mind the following:

Sun Protection Factor (SPF)

SPF is a must in every sunscreen product as it signifies the sunburn protection level it provides. Sunscreen is tested based on how much time the sunscreen protection will incur to cause sunburn. It is also recommended that the SPF of sunscreen should be 15 or higher.

The higher the SPF, the more protection it will provide.

Sunscreen Ingredients

Sunscreen Ingredients are one of the crucial factors in determining its effectiveness. There are two types of ingredients included: active and inactive. Active ingredients are the ones that shield the skin from harmful UV rays. Inactive ingredients are added elements to the formulations. We have detailed them in the section below if you want an in-depth explanation of the sunscreen ingredients.

Sunscreen Expiration Dates

Expiration dates on sunscreen are essential to note. The recommended expiration time, per the FDA, is three (3) years. That means the sunscreen should be stable for at least three years. If there are no indications of expiration dates, the product is also considered expired after three years.

Two Types of Sunscreen, Difference, and Their Effectivity

There are two types of sunscreen that you can choose from if you are planning to start with private labels. These two have distinct functions in protecting the skin from harsh UV rays. To compare them both, here are some points you can take note of:

Physical Sunscreen

Physical sunscreen is a type of sunscreen that sits on top of your skin to deflect harsh UV rays. This sunscreen type is less irritating and severe due to its natural active ingredients. It is also profoundly moisturizing, will blend easily on the skin, and won’t feel too heavy.

Chemical Sunscreen

Chemical sunscreen is a type of sunscreen that absorb UV rays and turn them into heat. This sunscreen type also contains natural active ingredients but has added components that might be too harsh. That is why this is recommended for people who go out of the sun often, get sweaty, and want the formula to get absorbed into their skin.

Indications of High-Quality Private Label Sunscreen

When choosing to private label sunscreen, it is a must that you do thorough checking.

Has SPF 15 or Higher

Most of the time, you can see the label SPF with a number beside it on various private label sunscreen products. This label indicates the measurement of the time required before sunburn happens. 15 is the minimum SPF, but the higher SPF, the better the protection it provides.


Paraben is a component that makes the skin dry. That is why most of the time, it is not recommended in skin care, especially for dry skin. In the same manner, paraben-free sunscreen is less irritating and harmful. It will only serve its purpose, and that is to protect.

Includes UVA and UVB Protection

One of the indications of a good sunscreen is if it is effective in providing UVA and UVB protection. If you want to deliver label sunscreen products, they should be broad spectrum.

It Contains at least One Effective Ingredient

We have mentioned the importance of ingredients in sunscreen. It can make or break the product. It would help if you researched which ones are best and which to avoid.

Resistant to Water and Sweat

A good sunscreen can stay on the skin for 40 minutes even when exposed to sweat and water. However, note that all sunscreen wears off, which is why it is a must to reapply.

Suitable for Sensitive and Allergic Prone Skin

Sunscreen should be inclusive for all. If you want to sell a universal sunscreen suitable for sensitive and allergic-prone skin, choose a gentle formulation with natural active ingredients and fewer chemical components.


Some people don’t like the fragrance of their sunscreen. Fragrance might also be a factor for irritation. So, it is best to avoid adding this one.


Non-comedogenic sunscreens are gentle and effective. It is also oil-free and won’t clog your pores with continued use.

Ideal Private Label Sunscreen Product For Different Skin Types

We have mentioned that there are two main common types of sunscreen: physical and chemical sunscreen. Because these two have different formulations and ingredients, one type may not be suitable for a specific skin type. You might consider the following options if you want to sell sunscreen within a particular target market.

Dry Skin

The sunscreen type that is perfect for people with dry skin is a physical or mineral sunscreen. Physical sunscreen is less harsh because it doesn’t contain any chemical ingredients. It even has moisturizing elements that keep the skin from drying out. Also, the consistency is a little thicker, which can deeply hydrate the skin.

Darker Skin Tone

One of the problems of darker skin tones with their sunscreen is the sunscreen is too white, or it causes flashbacks. People with darker skin tones need a sunscreen that melts and combines with their skin tone. Most of the time, we can achieve this quality through sunscreen with a gel-like consistency. Regarding the type of sunscreen, physical sunscreen is less irritating and tolerable n dark skin, while we can rub chemical sunscreen into the skin better.

Acne-Prone Skin

Acne-prone skin loves physical sunscreen because it contains no chemicals that can cause breakouts or allergic reactions. The formulations of physical sunscreen are gentle, contain hydrating ingredients, and don’t have synthetic fragrances.

Oily Skin

The best type of sunscreen for people with oily skin is a physical one. Physical sunscreen is light, fast-absorbing, and will not irritate the skin. It will not also clog the pores as chemical sunscreens do. Instead, it will absorb the UV rays, which will cause less heat on the skin. Gel-like, lightweight, and non-stick formula is best suited for oily skin.

Sensitive Skin

Sensitive skin needs sunscreen that is gentle, lightweight, and less irritating. The best type for this is physical sunscreen because it has a much more tolerable formulation. Physical sunscreen is formulated to be free from harsh chemicals and harmful ingredients. This type of sunscreen also absorbs UV rays which is why it will not cause too much heat on the skin.  

Makeup Wearer

Chemical sunscreen is the best type for makeup wearers because it doesn’t have a white cast. This sunscreen gets absorbed by the skin quickly and will not leave any residue. Thus, it is the perfect base under makeup.

Ingredients Need For Private Label Sunscreen

Customers look for sunscreen products that contain safe and sustainable ingredients. So if you want your customers to trust your brand and sunscreen products, consider the ingredient lists. The following are some of what we have listed; any of these can ​​do the trick.


Ecamsule is one of the safest sunscreen ingredients because it has few systemic effects and percutaneous absorption. This filter out the UVA rays that will cause significant damage to the skin. However, this is only approved by a minimal concentration.


Avobenzone is a safe ingredient for sunscreen and is combined with other ingredients, such as zinc oxide and titanium dioxide. It is also an ingredient that is commonly found in chemical sunscreens. The only downside is its powerful effects; its concentration should be around 30%. It also loses 50 to 90% of its filtering abilities after an hour of light exposure.

Titanium Dioxide

Titanium Dioxide is one of the most ordinary ingredients found in physical sunscreen. FDA approves this ingredient as safe and effective. Based on one study, children over six months can use sunscreen with titanium dioxide because it is safer compared to other components. It is also notable for being an excellent UVA and UVB rays filtering. That is why it protects the skin from sunburns and skin cancer.

Zinc Oxide

Zinc oxide is one of the finest ingredients that work wonders when formulated in a private label sunscreen. This ingredient is one of the safest and most convenient of all. It will not penetrate deep layers of the skin and will not cause damage. Zinc oxide also contains anti-inflammatory properties that will soothe and protect the skin.      

Mexoryl SX

Mexoryl SX is an ingredient that works best in protecting the skin from UVA rays. Because UVA rays have longwave rays, they can penetrate the skin and cause skin aging. There is also another kind of Mexoryl, but in XL, which can absorb UVA and UVB rays.


Oxybenzone is one of the commonly found ingredients in private label sunscreen. This ingredient aids in filtering out harsh UV rays, particularly UVA and UVB rays. It also does more than just prevent. In fact, it can decrease the risks of skin cancer, prevent premature aging skin, and alleviate the symptoms of sunburn.


Octinoxate is a type of UV filter that best absorbs UVB rays. The component is a great way to combat harmful sun rays and alleviate sunburn and aging. Because of its versatility and functionality, it is used as sunscreen protection on other products like lip balms and moisturizers.

Types of Private Label Sunscreen To Choose From

There is a broad range of sunscreen types that you can choose from. These options vary in consistency and formulation. Here are the choices you can take note of:


Sunscreen lotion has a lotion consistency, is watery, fast absorbing, and light on the skin. This type has the sole purpose of being moisturizing while still giving off sun protection. For this reason, this sunscreen type contains minimal sun protection. And focus on putting more hydrating components in the formulation.


Cream sunscreen has a thicker consistency because it includes a main component of oils. Because of this component, the formulation becomes profoundly hydrating and moisturizing. It is also suitable for dry and flaky skin types. This product will provide enough nourishment when harsh UV rays come in contact with your skin.


Sunscreen sticks are one of the convenient ways to apply protection to the skin. This type of sunscreen is lightweight, easy to use, and has a thin consistency. Because of its design, it can cover the eye area better. It should be applied back and forth on the skin to cover all the regions. Then, rub it in to add more coverage.


Gel sunscreen has jelly and lightweight consistency that is also fast-absorbing on the skin. This sunscreen contains active ingredients that protect the skin from harsh UV rays. At the same time, it forms a protective layer that safeguards the ski’s surface. It is also highly moisturizing, so it’s ideal for people with sensitive and dry skin.  


Sunscreen oil is one of the sunscreen types with an oily base, an alluring smell, and a shimmery. That means it glides onto the skin quickly and fast. And because it sits on top of your skin, it is perfect protection while tanning. It will keep the skin from drying out and protect it from harsh UV rays.


As its name implies, sunscreen butter has a buttery, smooth, and thick texture. The skin can absorb it; however, it leaves thin layers on the surface. For this reason, it protects the skin from UVA and UVB rays and extreme environments.


Paste has the thickest consistency compared to other types of sunscreen on this list. When applying this sunscreen, a little goes a long way. It is also formulated as waterproof, chemical-free, convenient, and reef-safe.


Sunscreen spray is a type of sunscreen designed in the form of mists. That means we can spray it directly onto the skin. The only downside is because the products might not cover the whole face, you need to rub it in and then reapply again after 30 to 40 minutes.  

Why is Sunscreen Important?

Sunscreen is an essential skincare product that either ” breaks or makes” the skin. Many dermatologists and skincare experts always recommend using skincare, especially if constantly exposed to the sun. Consumers loom for the best sunscreen to protect their skin from harsh UVA and UVB rays.

Furthermore, here are some of the reasons why sunscreen is essential.

Protect from Harmful UVA UVB Rays

Today, the ozone layer is depleting, producing more harsh UVA and UVB rays. It also means that these harsh rays, when in contact with the skin, can cause adverse effects. Sunscreen is a great way to add layers of protection to the skin. It is formulated to combat harsh rays so that it won’t damage the skin.

Lowers the Risk of Skin Cancer

One of the adverse effects of UVA and UVB rays is skin cancer. Among the common skin cancer that results in the deaths of many, specifically in the US, is melasma. The best way to prevent and lower these risks is by applying sunscreen with SPF 30 or higher daily. This regular application is a must, especially if a person is constantly exposed to the sun.

Prevent the Signs of Aging

Another effect of constant sun exposure is the faster aging of the skin. It is because UV radiation is proven to damage the skin by affecting collagen production. Because sunscreen’s purpose is to shield us from harsh rays, our skin will incur less damage.

A study has also proven that a person under the age of 55 will have a low chance of developing aged skin with the regular use of sunscreen. In comparison, those who spend time without sunscreen will develop fine lines, wrinkles, sagging, and discolorations.  

Reduce the Risk of Sunburn

Sunburns are normal, especially with constant exposure to the sun without using sunscreen. As we have mentioned, sunscreen is essential to protect the skin from damage. Sunburns are indications that your skin is getting damaged. To prevent this, use sunscreen and seek help from a dermatologist if the sunburn is too much.

Maintain an Even Skin Tone

The harsh UV rays can cause not only sunburns but also discolorations. These discolorations are spots that commonly appear on the face and body. To prevent this from happening and even out the skin tone, sunscreen is a must.

How can TY OEM Cosmetics Help you with Private Label Sunscreen?

TY OEM Cosmetics is a private label manufacturer that is notable for producing the best skincare and cosmetic products. We offer various products, including the perfect sunscreen for your target customers. Our sunscreen is intensely formulated to be protective, safe, and effective. If you are interested in marketing the best sunscreen, you can try our samples! Click here to view our available sunscreen, or send us an inquiry!

Hi, I’m Sunny Zheng (the CEO of tyoemcosmetic.com), hope you like this article

With more than 10 years of experience in OEM/ODM Cosmetics, I’d love to share with you the valuable knowledge related to cosmetics & skincare products from a Chinese supplier’s perspective.

Get Free Consultation/Quote

I am Sunny Zheng, me and my team would be happy to meet you and learn all about your business, requirements and expectations.


Kaia Lv


Yoyo Su


Cara Long

I am Sunny Zheng, me and my team would be happy to meet you and learn all about your business, requirements and expectations.


Kaia Lv


Yoyo Su


Cara Long

We will contact you within 1 working day, please pay attention to the email with the suffix “@tyoemcosmetic.com”