When I started selling skincare, finding the right primer manufacturer was harder than I expected. I tried 5 before I found 1 that worked.
If you’ve had the same struggle, you’re not alone.
This article is based on real work with these manufacturers. I’ve tested their products, spoken to their teams, and placed actual orders.
I’ve written this to guide other business owners like you. You’ll find helpful details, not just names.
Each manufacturer on this list has been reviewed for product range, service, and reliability. If you’re looking to stock or develop primers, this will give you a head start.
Let’s take a closer look!
Quick Comparison Chart
Here’s a simple and clear comparison table to help you quickly see how the 8 face primer manufacturers differ. This will save you time when choosing who to contact or work with based on what you need for your brand.
| Manufacturer | Private Label | Custom Formulation | Skincare Products | Makeup Products | Clean Beauty Focus | Packaging Services | Labeling Services |
| Rozelle Cosmetics | Yes | No | Yes | Yes | No | Yes | Yes |
| New Look Cosmetics | No | Yes | Yes | Yes | No | Yes | No |
| Colorlab Private Label | Yes | No | No | Yes | No | Yes | Yes |
| Lady Burd Cosmetics | Yes | Yes | Yes | Yes | No | Yes | Yes |
| Radical Cosmetics | Yes | Yes | Yes | Yes | Yes | Yes | No (Not clear) |
| Kasey Beauty | Yes | No | No | Yes | No | Yes | Yes |
| Absonutrix | Yes | Yes | Yes | Yes | No | Yes | Yes |
| Nutrix | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
This table gives you a quick view of which manufacturers offer the services and product types you need. Use it to narrow down your options before doing deeper research or reaching out.
1. Rozelle Cosmetics
- Headquarters: Las Vegas, Nevada
- Phone: (800) 451-4216
Rozelle Cosmetics has been around for more than 50 years. They’ve worked with many beauty brands and have built a strong name in the private label space. Private label means you get ready-made formulas that you can sell under your own brand name.
If you’re just starting or scaling up, this setup can save time. I first came across Rozelle when I was looking for a reliable partner that could deliver fast. They were one of the few who didn’t overpromise and responded quickly.
Products Offered
Rozelle offers a wide range of cosmetics and skincare products. Their lineup includes:
- Face primers
- Serums
- Lotions
- Foundations
- Lip products
- Eye products
All of these fall under private label. This means they have ready formulas you can brand as your own.
Packaging & Labeling Services
Rozelle offers packaging for your products. You can choose from a variety of containers like bottles, tubes, and jars.
They also offer labeling. This means your logo and product details are printed and added before shipping. If you’re in a rush or just want a simple start, this can be very helpful.
Advantages & Limitations
Advantages
- Over 50 years of industry experience
- Fast response and easy communication
- Good for beginners looking to launch quickly
Limitations
- Minimum order quantities may be too high for some
- Limited info online about custom formulas
Key Takeaways
Rozelle is a great option if you want to launch fast with proven formulas. They’ve been around a long time and are easy to work with.
When I worked with them, I felt like I could trust the process.
They’re best for brands who want a simple, solid start, without too much fuss or back-and-forth. Just keep in mind that if you want custom formulas, they may not be the best fit.
2. New Look Cosmetics
- Headquarters: Chatsworth, California
- Phone/Email: 818-576-9888 / info@newlookcosmetics.com
New Look Cosmetics focuses on formulation and manufacturing. They don’t do private label. Instead, they help you build your custom formulas from scratch.
If you want more control over what goes into your product, this could be a better choice.
When I first started testing ingredients for a primer line, New Look helped me understand what worked and what didn’t. Their team was patient and clear, even when I didn’t have all the right terms. That helped me make better decisions and avoid costly trial runs.
Products Offered
New Look offers full formulation services. This means you work with their lab team to develop your own formulas. They specialize in:
- Face primers
- Foundations
- Mists and serums
- Skin prep products
They don’t do pre-made formulas, so you’ll need to go through testing and sampling.
Packaging & Labeling Services
They offer packaging, but the options may be more basic compared to private label companies.
Labeling services are not clearly listed. You may need to handle design and printing on your end.
Advantages & Limitations
Advantages
- Full control over product formula
- Hands-on support during development
- Focus on quality ingredients
Limitations
- No ready-made options
- Longer lead times
Key Takeaways
If you’re building a custom brand, New Look can help you do that the right way. Their team is hands-on and helpful, especially during the early stages.
They are best for brands that want to create something new and have time to invest in the process. However, their main drawback is that they are not for quick-turn launches or private label setups.
3. Colorlab Private Label
- Headquarters: Rockford, Illinois
- Phone: 815-965-2001
Colorlab has been in the beauty business for years. They offer private label makeup products, which means you can use their formulas under your own brand name.
They focus heavily on color cosmetics, but they also offer primers. This is helpful if your brand sells both skincare and makeup.
They offer flexibility in packaging and have options that work for small and mid-sized brands. Their setup is good if you’re just testing the market.
Products Offered
Their product range includes:
- Face primers
- Cream and powder foundations
- Lipsticks and glosses
- Eyeshadows
- Blush and contour products
Packaging & Labeling Services
They offer in-house packaging and labeling. This includes:
- Jars, bottles, and compacts
- Pre-made label printing
- Filling and assembly
You can also request sample runs to test packaging before full production.
Advantages & Limitations
Advantages
- Wide range of cosmetic products
- Flexible order sizes
- Good packaging variety
Limitations
- Limited skincare selection
- Custom formulas not offered
Key Takeaways
Colorlab is a solid pick if you’re starting small. Their products are easy to launch and come with decent packaging choices. They are the best fit for small brands testing the market or building retail-ready lines.
I tried them for a short-run project when I wasn’t ready to go big. They were responsive, quick, and didn’t push me to order more than I needed.
4. Lady Burd Cosmetics
- Headquarters: Farmingdale, New York
- Phone: 1-631-454-0444 / 1-800-345-3448
Lady Burd has been in business since 1965. That kind of history brings trust. They focus on both skincare and makeup, offering ready-made formulas and custom blends.
What stood out to me was how organized their team was. When I toured their facility, they explained their process in a way that made sense, step-by-step, no pressure, no fluff.
If you’re new and feeling unsure, they guide you through it. They also have a showroom where you can test products in person.
Products Offered
Lady Burd makes a wide range of products including:
- Face primers
- Moisturizers
- Serums
- Foundations
- Eye and lip cosmetics
They offer both skincare and makeup, which makes it easier to scale your line with one partner.
Packaging & Labeling Services
They provide full packaging and labeling:
- Custom printed labels
- Packaging design support
- Filling, capping, and sealing
You can also request help with compliance and ingredients lists.
Advantages & Limitations
Advantages
- In business since 1965
- Full skincare and makeup line
- On-site showroom and guidance
Limitations
- Higher minimums for custom items
- Slower turnaround for large custom orders
Key Takeaways
Lady Burd works well if you want guidance and structure. Their long history shows how they manage clients. If you’re local to New York, visiting them can really help you feel confident.
Great for new brands that want help through each step. Not ideal if you need a fast launch or don’t want to visit in person.
5. Radical Cosmetics
- Headquarters: Fort Pierce, Florida
- Phone/Email: +1(772)882-4511 l privatelabel@radicalcosmetics.com
Radical Cosmetics focuses on clean beauty. That means their formulas are made without harmful or controversial ingredients.
They handle both color cosmetics and skincare. When I was working on a clean beauty line, Radical was the first company that clearly explained which ingredients they avoided and why. That saved me hours of research.
Their facility is FDA-registered and follows good manufacturing practices (GMP), which helps if you care about safety and compliance.
Products Offered
- Face primers
- Foundations
- Serums
- Powders
- Lip and eye cosmetics
They also offer help if you want to develop a clean formula from scratch.
Packaging & Labeling Services
Packaging services are available, including:
- Filling
- Capping
- Assembly
Labeling is not clearly listed, so you might need a third party for printing and branding.
Advantages & Limitations
Advantages
- Focus on clean beauty
- FDA-registered and GMP-compliant
- Offers both private label and custom development
Limitations
- Limited info online about packaging options
- Lead times can vary depending on customization
Key Takeaways
Radical is a strong fit if you want a cleaner label or eco-conscious positioning. Their team understands ingredient safety well. If you’re new to clean beauty, they’ll help you avoid common mistakes.
Best for brands who care about clean formulations. Just note, label design and branding may require extra steps.
6. Kasey Beauty
- Headquarters: USA
- Phone/Email: +86 13282915312 l Admin@kaseybeauty.com
Kasey Beauty focuses on color cosmetics. They offer private label services with a wide variety of product choices.
They cater to global clients but also support smaller U.S. brands. You can pick from their product list or request light customization.
Their focus is fast production and helping smaller businesses scale. They also offer design support for packaging, which is helpful if you’re still building your look.
Products Offered
- Face primers
- Lip gloss and lipstick
- Eyeshadow
- Blush and highlighters
- Setting spray
They focus on trendy color items and beauty essentials.
Packaging & Labeling Services
They offer full packaging services:
- Custom containers
- Filling and sealing
- Graphic design support for labels
Label printing may be included depending on the project scope.
Advantages & Limitations
Advantages
- Trendy, fast-moving product categories
- Design and packaging support
- Works well for smaller brands
Limitations
- May not specialize in skincare formulas
- Limited ingredient customization
Key Takeaways
Kasey Beauty is perfect for small brands that want to launch trendy makeup fast.
I once tested a mini launch with them, small budget, fast lead time, and it helped me see what worked without overspending.
Not ideal if your brand focuses on skincare or deep customization. Great for quick-turn color launches.
7. Absonutrix (Beauty Private Labels)
- Headquarters: USA
- Phone/Email: 1-855-873-7273 / sales@beautyprivatelabels.com
Absonutrix offers a mix of cosmetic and health-related private label products. Their site is focused on efficiency and variety.
They cover everything from setting powders to creams and serums. When I was exploring multi-product bundles, their range helped me fill gaps in my catalog fast.
They work with both OEM (original equipment manufacturing) and white label formats. OEM means you can customize formulas. White label means you use their existing formulas and brand it as your own.
Products Offered
- Face primers
- Highlighters
- Skin creams
- Eye treatments
- Setting powders
Many items fall into the wellness-beauty overlap.
Packaging & Labeling Services
- Standard packaging solutions
- Filling, labeling, and sealing
- Ready-to-ship formats
You can also request bulk products without packaging.
Advantages & Limitations
Advantages
- Broad product selection
- Offers both OEM and white label options
- Suitable for bundled product sets
Limitations
- Website lacks in-depth product specs
- Branding and label design not clearly detailed
Key Takeaways
Absonutrix is a match for brands that want variety and speed. They helped me test a skincare-plus-makeup bundle during a seasonal launch. It was fast, and I didn’t need to source from multiple places.
However, they are not fit if you need custom branding support or deep ingredient changes. Great for quick expansions or trial runs.
8. Nutrix
- Headquarters: USA, St. Lake City
- Phone/Email: 1.855.688.7495 l info@nutrixusa.com
Nutrix is known for its skincare focus. They work with brands that want custom formulas and clean ingredients.
They offer both private label and full custom services. Their team works closely with you during product development. If you want to build a brand that’s science-backed, Nutrix might be the right choice.
Their facilities are FDA-registered and certified for high quality control. They often work with dermatologists and beauty clinics.
Products Offered
Product categories include:
- Face primers
- Serums and creams
- Moisturizers
- Cleansers
- Masks and exfoliators
They offer both anti-aging and sensitive-skin formulations.
Packaging & Labeling Services
- Bottles, jars, and tubes
- Custom label design
- Filling and sealing
You can also ask about sustainable packaging options.
Advantages & Limitations
Advantages
- Strong skincare product focus
- Custom formulation support
- Clean beauty options available
Limitations
- May require longer lead times
- Smaller brands may face higher minimums
Key Takeaways
Nutrix is best for brands focused on skincare and clean ingredients. Their team helped a friend of mine develop a line for sensitive skin. It took time, but the results were solid.
If you’re in a rush or have a low budget, it might not be a fit. But if you want quality and care, they’re worth it.
Struggling to Find the Right Primer Manufacturer in the USA?
I know how hard it is to find a manufacturer you can rely on. When I first started, I reached out to several U.S.-based companies.
Some never replied. Others had high minimums I couldn’t meet. The rest just didn’t feel like a good fit.
That’s when I looked overseas. One company that stood out was TY Cosmetic in China. At first, I was hesitant. But after working with them, I saw why many brands trust them. Here’s what I liked:
- Over 13 years of experience in cosmetics manufacturing
- Both skincare and makeup product lines
- Low order minimums that worked for my early runs
- Easy custom formulation process
- Fast, clear communication from their team
If you’re frustrated with local options, TY Cosmetic might be worth a closer look. They helped me move faster and launch with confidence.
Conclusion
My first primer orders were disappointing, until I found manufacturers who truly cared.
This guide shares those real experiences. You’ve now seen 7 reviewed suppliers who offer solid product quality, communication, and turnaround.
This isn’t fluff, it’s what I wish I had starting out.
So, if you’re building your skincare line and want someone you can trust, TY Cosmetic is a great place to begin. They offer OEM primer solutions that work.
You’ve got the insight, now take the leap. Contact us today and bring your next product idea to life.
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