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Discover the 9 Best OEM Hair Care Products for Start-Ups

Are you wondering how to elevate your startup with the right OEM hair care products? Discovering the ideal OEM solutions can revolutionize your brand’s journey.

Navigating the hair care industry can be daunting, especially for startups. My extensive experience in the cosmetic field offers insights that can guide your decisions effectively.

After thorough exploration of various manufacturers, TY Cosmetic emerges as the standout manufacturer of OEM hair care products for startups. Their blend of quality, innovation, and customer-focused services sets them apart.

In this article, we will analyze a list of the top 9 OEM hair care products, offering valuable insights to help you make informed choices for your business.

Stay tuned to transform your startup’s product line.

1. Health Focus Manufacturers – Best for High-End Brands

City and Country: Queensland, Australia

Established: 2011

Health Focus Manufacturers (HFM) is at the forefront of revolutionizing hair care product science. With a team of chemists brimming with innovation, they are pioneering the incorporation of advanced skincare ingredients into hair care formulas. Their commitment to research and innovation opens new avenues for partners to meet evolving consumer demands.

Key Products: Hair Oil and Leave-In Hair Treatment

Takeaway Note:

HFM excels in creating hair care products that are both innovative and effective, offering unique solutions for damaged hair. However, the advanced nature of these products might come with a premium price point, which could be a consideration for startups focusing on cost-effectiveness.

2. HSA – Best in Innovation

City and Country: Verase, Italy

Established: 1982

HSA is ideal for brands looking to embody a 360-degree beauty philosophy. Synonymous with the luxurious and beautiful aspects of Italian culture, from fashion to food, they bring these elements into the cosmetic field, offering a unique touch to their products. As a private label manufacturer, they crafts and manufactures in Italy, ensuring the originality and global recognition associated with Italian-made products.

Key Products: Serum and Scalp Lotion

Takeaway Note:

HSA excels in infusing the elegance and style of Italian design into their products. However, while their focus on high-end manufacturing ensures quality, it may present a steep learning curve for new startups in terms of aligning with the nuances of Italian design in product development.

3. TY Cosmetic – Best in Overall

City and Country: Guangzhou, China

Established: 2009

TY Cosmetic’s goal is to ensure clients not only launch but also grow their product lines profitably. Their approach is characterized by a deep service mindset, tailoring each project to the client’s unique needs. Over nearly two decades, they remain steadfast in its core belief of producing superior personal care products, consistently investing in people, technology, and equipment to improve the quality of life.

Key Products: Shampoo and Hair Styling Products

Takeaway Note:

TY Cosmetic stands out for their unparalleled dedication to client success and growth. Their investment in cutting-edge technology and skilled personnel ensures that they remain at the forefront of innovation in the hair care industry, making them an ideal partner for startups and established brands alike.

4. BioCrown – Best in Skincare and Hair Care Fusion

City and Country: Taichung, Taiwan

Established: 1977

BioCrown is a pioneer force in skincare innovation since its establishment, providing OEM/ODM services to the global beauty industry. They stand as reliable partners for both emerging and established skincare lines, as well as salons and spas. Their approach marries traditional wisdom with modern technology, resulting in products that truly connect with consumers.

Key Products: Hair Treatment and Shampoo

Takeaway Note:

BioCrown’s strength lies in its ability to seamlessly blend skincare principles into hair care products, offering unique solutions for holistic beauty care. However, their extensive focus on integrating skincare technology into hair products might limit the options for those seeking more traditional hair care formulations.

5. Ausmetics – Best in Versatile Cosmetic Solutions

City and Country: Guangzhou, China

Established: 1998

Ausmetics specializes in personal skincare, mom & baby care, and household cleaning products. Their commitment to cutting-edge technologies and world-class R&D allows for exceptional customer service, accommodating a wide range of needs in formulation, design, packaging, manufacturing, and delivery.

Key Products: Hair Conditioner and Heat Protectant Spray

Takeaway Note:

Ausmetics stands out for its versatility and comprehensive approach in cosmetics manufacturing. However, their wide range of expertise might be challenging for brands with very specific or niche product requirements, as the broad focus may dilute specialization in any one area.

6. Quality Plus – Best in Sustainable Beauty Innovation

City and Country: Bangkok, Thailand

Established: 2009

Quality Plus is committed to sustainability, employing innovative techniques to repurpose waste from other industries into valuable active ingredients for beauty products. This approach not only adds value to the industry but also significantly reduces pollution and supports environmental preservation.

Key Products: Hair Tonic and Hair Serum

Takeaway Note:

Quality Plus excels in bringing sustainable and innovative beauty solutions. However, their heavy reliance on locally sourced ingredients might limit their product range’s appeal to global markets, especially for those seeking more universally recognized components.

7. Toyo Beauty – Best in Historical Beauty Evolution

City and Country: Tokyo, Japan

Established: 1941

Toyo Beauty prides itself on its rich history and heritage, continually advancing and valuing their existence. The company’s mission includes maintaining their strengths while aggressively reforming areas in need of change, backed by solid investment to ensure sustained growth. Their vision is to be the world’s number one ODM company in the cosmetic industry, leveraging their extensive manufacturing expertise.

Key Products: Hair-Growth Serums and Leave-On Treatments

Takeaway Note:

Toyo Beauty excels in blending traditional values with modern innovation, making them a unique choice for brands seeking products with historical depth. However, their focus on being a world-leading ODM might mean a less tailored approach for small businesses or startups looking for highly customized product solutions.

8. Bo International – Best in Essential Oil Expertise

City and Country: Delhi, India

Established: 1990

Bo International offers a wide range of products, including essential oils, carrier oils, and floral absolute oils, known for their purity, non-toxic composition, and extended shelf life. Their production facilities are equipped with the latest technology, allowing for efficient production and timely delivery of large consignments. They also export to countries like the USA, Canada, and Australia.

Key Products: Hair Pomade and Organic Shampoo

Takeaway Note:

Bo International excels in producing high-quality essential oil-based products, making them a go-to choice for brands looking for purity and natural ingredients. However, their focus on essential and carrier oils might limit the versatility of their product range for startups seeking a broader spectrum of hair care solutions.

9. Orescience Laboratoire – Best in Customized Cosmetic Solutions

City and Country: Gennevilliers, France

Established: 1998

Orescience Laboratoire is a dynamic partner, offering services ranging from private labeling to comprehensive development and manufacturing. Their research teams consider local characteristics in each of their export markets, addressing specific climate and skin type needs. Upholding the highest standards, their products are “Made in France,” combining natural ingredients with an environmentally friendly manufacturing process.

Key Products: Facial Cream and Cleansing Gel

Takeaway Note:

Orescience Laboratoire excels in providing tailored skincare solutions, drawing on natural ingredients and a keen understanding of diverse skin needs. However, their specialized focus may mean a higher price point, which startups or smaller brands might find challenging within budget constraints.

4 Tips to Consider When Choosing an OEM Hair Care Product Manufacturer

According to Meticulous Research, the hair care market is projected to reach $ 121.08 billion by 2030. This is why selecting the right OEM manufacturer for your hair care product line is a critical step. Here are detailed aspects to consider:

  • 95%+ Purity and Safety Standards: Look for manufacturers with certifications like ISO 9001 or GMP, signifying adherence to high-quality standards. For instance, these certifications often indicate that products meet or exceed a 95% threshold for purity and safety. This is especially important in hair care, where product integrity directly affects consumer trust and brand reputation.
  • Flexible MOQs for Market Adaptability: For startups or smaller businesses, flexible Minimum Order Quantities (MOQs) can be a game-changer. This flexibility allows for manageable production runs, making it easier to test the market, adapt to consumer feedback, and manage inventory without excessive financial strain.
  • Guaranteed 30-Day Turnaround: In the fast-paced beauty industry, the ability to quickly bring products to market is crucial. A manufacturer who can promise a maximum turnaround time of 30 days from order placement to delivery can be a valuable asset. This efficiency enables your brand to respond swiftly to market trends and consumer demands, keeping your product line fresh and relevant.
  • Product Development Variety: According to SunMyke, customization is key to standing out in the hair care market. For instance, this variety allows for greater creativity and specificity in product development, catering to niche markets or specific hair care needs like hydration, volume, or scalp health.
Target MarketDefine the specific demographic and hair type to cater to.
Product FormulationIngredients and formulation based on hair type and needs.
Product TypeShampoo, conditioner, serum, mask, styling products, etc.
Ingredient SelectionChoosing natural or synthetic ingredients for efficacy.
Product PerformanceEfficacy in cleaning, moisturizing, and styling hair.
Brand PositioningPositioning as a luxury, affordable, organic, etc.
PackagingAttractive and functional packaging for user convenience.
FragranceScent selection and strength, appealing to the target.
Pricing StrategyCompetitive pricing in the market segment chosen.
Testing and ComplianceEnsuring product meets safety and regulatory standards.
SustainabilityEnvironmentally friendly sourcing and packaging options.
Market ResearchAnalyzing market trends, competition, and consumer needs.
Product LifecyclePlanning for updates, discontinuation, or reformulation.
Distribution ChannelsIdentifying where and how the product will be sold.
Marketing and PromotionAdvertising, endorsements, and marketing strategies.


Choosing the right hair care products is more than a business decision; it’s a strategic move that shapes your brand’s identity and customer satisfaction. The journey through the world of OEM hair care products can be complex, but with the right partner, it becomes a pathway to success and growth.

As you contemplate the future of your business, consider partnering with TY Cosmetic, a leading OEM hair care product manufacturer. Contact us today and take the first step towards a flourishing future in hair care.

Hi, I'm Sunny Zheng, hope you like this blog post.

With more than 10 years of experience in OEM/ODM/Private Label Cosmetics, I'd love to share with you the valuable knowledge related to cosmetics & skincare products from a top-tier Chinese supplier's perspective.

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