A few years ago, I was helping a salon brand expand into color cosmetics. We wanted something Maybelline-level in quality, but we didn’t want to guess.
We needed to know who’s actually behind the production?
That search took weeks. Phone calls. Industry events. Conversations with insiders.
This guide is what I wish I had back then.
If you’re trying to figure out who produces Maybelline lipsticks such as the OEM, the ODM, the real factories, this article is for you.
You’ll find 9 trusted manufacturers with a track record in lip color. By the end, you’ll have real names, direct contact info, and a better sense of who can help you bring your own lipstick line to life.
Let’s start!
Quick Comparison
I know you’re short on time. So before we go deep, here’s a simple comparison to help you skim the essentials. You’ll get a clearer picture of who does what, and how they might help you.
| Manufacturer Name | Country | Founded | Best For | Product Focus | MOQ-Friendly? |
| L’Oréal USA – North Little Rock | USA | 1971 | Large brands needing scale | Lipsticks, mascaras, skincare | No |
| Verla International | USA | 1980s | Mid-to-large brands needing full in-house ops | Lipsticks, glosses, foundations | Moderate |
| TY Cosmetic | China | 2009 | Start-ups, e-commerce, salons | Skincare, lipsticks, masks | Yes |
| Global Cosmetics | China | 2000s | Fast-growing brands needing full support | Lip care, body care, fragrance | Yes |
| Aurora Global Brands | China | 2010 | Niche brands needing clean, flexible formulas | Skincare, lip care, spa products | Yes |
| MPlus Cosmetics | Australia | 2015 | Indie brands focused on vegan/clean beauty | Lipsticks, glosses, natural skincare | Yes |
| Dynamic Blending | USA | 2015 | Startups who need speed and flexibility | Lip care, skincare, oral care | Yes |
| Clamar Cosmetics Inc. | Canada | 2000s | Small brands needing low MOQs | Lipsticks, spa skincare, bath products | Yes |
| SystemKosmetik | Germany | 1980s | EU-focused brands prioritizing safety & quality | Lipsticks, glosses, clean skincare | No |
That’s your quick look. But stick with me each of these manufacturers has a deeper story worth knowing.
1. L’Oréal USA
If you’re trying to find who makes some of Maybelline’s best-selling lipsticks, this plant should be on your radar. L’Oréal’s North Little Rock facility isn’t just a packaging center, it’s a full-scale cosmetics production site.
It handles both skincare and color cosmetics. That includes Maybelline’s Vinyl Ink lipstick and Sky High mascara, according to L’Oréal’s official release.
I came across this plant while researching U.S.-based suppliers for a brand that wanted high volume and FDA-compliant lipstick production. Once I learned it was tied directly to Maybelline, I started digging deeper.
This isn’t a third-party factory. It’s run by L’Oréal. That’s rare in this space and it says a lot about how serious they are about control and consistency.
Production Scope
- Makes lipsticks, mascaras, and skincare
- Produces for Maybelline and other L’Oréal brands
- Fully equipped for large-scale production
- Focus on cleanroom environments and advanced automation
Certifications & Compliance
- Follows GMP (Good Manufacturing Practices)
- Complies with U.S. FDA regulations
- Meets L’Oréal’s global quality and safety protocols
Contact & Communication
- Website: loreal.com
- Email: info@loreal.com (general inquiries)
- Phone: +1 212-818-1500
Key Takeaway
If you’re looking for the actual plant behind Maybelline’s top lipsticks, this is it. It’s best suited for large brands or partners looking for serious scale.
Smaller startups may find it harder to get a foot in the door, but it’s still a benchmark worth studying.
2. Verla International
I was helping a startup brand look for a color cosmetics partner that could handle mid-size runs without skimping on quality. The name “Verla International” kept coming up in private label forums and supplier directories.
So, I looked into it and I’m glad I did.
Verla International is one of the more established U.S.-based contract manufacturers for lipsticks and other cosmetics. They’ve worked with both indie beauty brands and some very recognizable names. While they don’t advertise their clients publicly, they’re often mentioned in discussions around U.S. production for major color lines.
If you’re someone who wants to produce locally in the U.S., especially on the East Coast, Verla is worth checking out.
Production Scope
- Lipsticks
- Lip glosses
- Mascaras
- Pressed powders
- Liquid foundations
- Nail care products
Certifications & Compliance
- Follows GMP (Good Manufacturing Practices)
- Compliant with FDA regulations for cosmetics
- Offers cruelty-free and vegan-friendly product options
- Participates in third-party audits
Contact & Communication
- Email:connect@verlainternational.com
- Phone: +1 845-561-6161
Key Takeaway
Verla International could be a strong option if you’re based in the U.S. and looking for a manufacturer with deep experience in color cosmetics.
That said, they’re better suited for mid- to large-size production runs. If you’re still in the testing phase with smaller volumes, you may want to look at other options before scaling up.
3. TY Cosmetic
TY Cosmetic understood both beauty trends and brand goals.
What stood out about TY wasn’t just the product list. It was how personal they made the process feel. Unlike some large suppliers, they actually responded to questions quickly and walked us through sample options.
Founded by 3 brothers, TY has grown from a small factory to a multi-site operation with an in-house R&D lab, making products for salons, e-commerce brands, spas, and start-ups around the world.
Production Scope
- OEM (your formula) and ODM (their formula)
- Lipsticks, skincare creams, serums, and masks
- Packaging design and sourcing support
- Low to medium MOQs for developing brands
Certifications & Compliance
- Follows GMP (Good Manufacturing Practices)
- Compliant with China NMPA and international export regulations
- Offers vegan and cruelty-free options
- Focused on safe ingredient sourcing
Contact & Communication
- Website:tyoemcosmetic.com
- Email: info@tyoemcosmetic.com
- Phone: +86 135 1273 8558
Key Takeaway
TY Cosmetic is a solid pick if you’re looking for a partner who blends product quality with helpful communication.
They’re ideal for growing brands, especially if you’re just starting to build your lipstick line and need both guidance and flexibility.
4. Global Cosmetics (China)
I found Global Cosmetics during a project with a mid-sized e-commerce beauty brand. They were ready to expand from skincare into color cosmetics, and needed someone who already understood lip formulas inside out.
That’s when Global came up.
They’ve been known for helping brands get high-quality lipstick lines off the ground. Whether you’re in North America, Europe, or Asia, they offer full support—from lab testing to packaging to compliance.
Production Scope
- Lipsticks (matte, satin, velvet, glossy)
- Lip balms and treatments
- Skincare, body care, and fragrance
- ODM and OEM formulation services
- Packaging development and design
Certifications & Compliance
- Follows GMP and ISO 22716 guidelines
- Compliant with FDA, EU, and ASEAN cosmetic standards
- Offers cruelty-free, vegan, and natural ingredient options
- Performs rigorous in-house safety testing
Contact & Communication
- Email: info@global-cosmetics.com
- Phone: +86 755 8963 6242
Key Takeaway
Global Cosmetics is a good match for brands looking to scale, especially if you need more than just lipstick. They’re well-organized and ready to support multi-product launches, which makes them attractive for chain stores or large online retailers.
If you need help across formula, design, and delivery they’ve got you covered.
5. Aurora Global Brands
You know those manufacturers that feel like they’re trying to push a catalog on you? Aurora wasn’t like that.
I first reached out to them for a custom lip product formula for a clean beauty brand. Instead of sending samples right away, they started by asking about the customer, the feel, and even the climate where the product would be sold.
That left an impression.
Aurora Global Brands offers more than just production, they approach it like a collaboration. Especially useful if you’re still shaping your product vision.
Production Scope
- Lipsticks and lip balms
- Facial skincare (cleansers, creams, serums)
- Body care and spa formulas
- Sunscreens and sensitive skin products
- Custom scents, textures, and actives.
Certifications & Compliance
- Operates under GMP
- Complies with EU and ASEAN export standards
- Offers natural, organic, and vegan formulas
- Strong internal quality control and batch traceability
Contact & Communication
- Email: sales@auroracos.com
- Phone: +86 135 7033 5193
Key Takeaway
Aurora is best for founders who want to build something thoughtful. They take the time to ask questions and adapt the process to you. That’s rare.
If you’re a salon or wellness brand with a niche vision, Aurora is a quiet but capable partner worth knowing.
6. MPlus Cosmetics
One of the most surprising discoveries I made was stumbling across MPlus Cosmetics.
I was helping a client who specifically wanted their lipstick line made outside of Asia—but still needed flexibility and good formulation support. Australia wasn’t the first place we thought of.
But MPlus changed that.
They offer lip product manufacturing with clean formulations, global standards, and a focus on fast-growing indie brands. They work with everything from lip glosses to balms to matte lipsticks.
Production Scope
- Lipsticks (liquid, stick, balm)
- Lip glosses
- Body oils, scrubs, and face masks
- Vegan, fragrance-free, and allergen-friendly products
- Low MOQs for small-batch production
Certifications & Compliance
- Compliant with Australian TGA and EU cosmetics regulations
- Offers GMP manufacturing
- Vegan and cruelty-free options available
- Uses ethically sourced ingredients
Contact & Communication
- Email: hello@mpluscosmetics.com
- Phone: +61 3 9995 7890
Key Takeaway
If you’re looking for clean lip products and want production outside of Asia, MPlus is a smart option. They’re approachable, transparent, and move at a pace that works for startups.
Smaller brands, especially those focused on vegan or natural beauty, will find them easy to work with.
7. Dynamic Blending
When I was working with a start-up brand looking to move fast but still launch something that felt high-end, we found ourselves talking to Dynamic Blending.
What impressed me was how flexible they were. Whether you’re just starting or scaling, they walk you through each part. And they don’t make you feel like your questions are a bother.
Based in the U.S., they offer full cosmetic manufacturing services. Lip care is one of their core focuses, which is great if your line includes glosses, balms, or tints.
Production Scope
- Lipsticks and balms
- Skincare and body care
- Oral care, fragrance, and hair care
- Custom formulations (ODM) or use of client’s formula (OEM)
- Package design and fulfillment
Certifications & Compliance
- Follows GMP practices
- FDA registered facility
- Offers vegan, organic, and natural claims
- Performs micro and stability testing for each batch
Contact & Communication
- Email: info@dynamicblending.com
- Phone: +1 844-822-1665
Key Takeaway
Dynamic Blending is ideal for fast-growing beauty brands that want flexibility and support without the huge volume demands.
If you’re building your lipstick line and want to work with a U.S. lab that treats you like a partner, not a number this is a strong option.
8. Clamar Cosmetics Inc.
If you’re based in North America and want a private label lipstick manufacturer close to home, Clamar is one worth knowing. I remember a brand owner once told me, “I just want someone nearby who speaks my language literally and business-wise.”
We ended up recommending Clamar.
Based in Canada, they’re known for white label cosmetics with a focus on lip products, skincare, and spa formulations. They’ve got a long-standing reputation, especially for smaller to mid-size brands.
Production Scope
- Lipsticks and glosses
- Skincare (creams, cleansers, masks)
- Body and bath products
- Natural and herbal-infused formulas
- Low MOQ (great for testing new products)
Certifications & Compliance
- Operates under Health Canada regulations
- Follows GMP production standards
- Offers natural, paraben-free, and vegan options
- Focused on clean labeling and ingredient transparency
Contact & Communication
- Email:Contact Page
- Phone: +1 416-630-6241
- Who to contact: Private Label or White Label team
They’re friendly and quick to set up sample kits if you’re ready to move forward.
Key Takeaway
Clamar is a smart option for North American brands who want local production with a personal touch.
They’re easy to work with and offer low MOQs, which makes them perfect if you’re testing your lipstick idea or building your brand step by step.
9. SystemKosmetik
Let’s say you’re looking for a European manufacturer with high production standards and decades of experience.
SystemKosmetik should be on your list.
I once worked with a skincare brand trying to branch into clean lip color. They wanted European-made formulas, preferably from a factory with strict testing and solid lab capabilities. SystemKosmetik checked every box.
Production Scope
- Lipsticks and lip glosses
- Face and eye makeup
- Anti-aging skincare
- Organic-certified product lines
- Formulation and packaging customization
Certifications & Compliance
- Certified under ISO 22716 and GMP
- Compliant with EU cosmetics regulations
- Offers natural and organic certifications (e.g., ECOCERT)
- Performs thorough micro and safety testing for all SKUs
Contact & Communication
- Website: https://www.systemkosmetik.com/en/
- Email:info@systemkosmetik.de
- Phone: +49 8276 58 490 – 0
Key Takeaway
SystemKosmetik is ideal for brands that prioritize European standards, skin safety, and long-term product support.
They may not be the fastest or cheapest, but they’re reliable, experienced, and well-regarded across the industry.
Conclusion
You’ve made it this far through every comparison, every factory, every detail.
Now, you’re ready.
You’re not just wondering who makes big-brand lipsticks anymore. You know where they’re made, what they offer, and how to reach them.
This article wasn’t about curiosity but action. So take it.
What’s holding you back from taking that first real step?
Contact TY Cosmetic today and get the answers you need.
