A few years ago, I helped a salon brand owner reformulate her products. Her dream? A high-performance, inclusive skincare line like fenty beauty.
But no matter how hard we worked on the formulas, something kept falling short: the manufacturer.
That experience taught me something important who you work with matters just as much as what’s in the bottle.
Since then, I’ve spent my time researching and partnering with top beauty labs and suppliers. I’ve learned what separates real manufacturing powerhouses from factories that just talk a big game.
In this article, you’ll get the 9 manufacturers behind Fenty Beauty’s success with company details, pros and cons, and key insights.
You’ll walk away with a clear idea of where to start. And better yet, who to trust when building your brand.
So let’s get started!
Quick Comparison Chart
Before we dive into the full profiles, here’s a quick side-by-side comparison of all 9 manufacturers. This gives you a clear snapshot of who they are and what they offer.
| Manufacturer | Location | Established | Specialty Focus | Strengths | Limitation |
| Kendo Holdings, Inc. | USA & Europe | 2010 | Brand building & formulation | LVMH-backed, builds full brands | Not ideal for startups or small batch brands |
| Gotha Cosmetics | Italy | 2005 | High-end color cosmetics | Trendy, rich textures, pro-quality finishes | Higher MOQs and longer lead times |
| TY Cosmetics | Guangzhou, China | 2009 | Trend-driven color cosmetics | Inclusive shade range, flexible MOQs, strong pigment payoff | May require semi-custom approach for small runs |
| HCT Group | USA, Europe, Asia | 1992 | Skincare + packaging | Full-service, sleek packaging, fast concepting | Prefers larger production volumes |
| Cosmetic Solutions | USA | 1991 | Skincare, clean formulations | Clinical-grade, white-label, FDA-registered labs | Less flexibility in ready-made formulas |
| Anjac Health & Beauty | France + EU | 2008 | Skincare + dermo-cosmetics | EU standards, 14 labs, clean beauty science | Coordination across labs may slow decisions |
| Intercos Group | Global (HQ: Italy) | 1972 | Color + hybrid cosmetics | Patented tech, 800+ R&D staff, fast trend response | Complex systems not ideal for small startups |
| Maesa Group | USA & France | 1997 | Brand incubation + full-service | Concept-to-shelf speed, visual branding support | Less flexibility for lab-only needs |
| Schwan Cosmetics | Germany | 1978 | Eyeliners, lip liners, brow pens | Clean formulas, FSC wood, long-wear pencil quality | No support for creams, serums, or liquids |
Now that you’ve seen the overview, let’s move into the full details for each manufacturer.
1. Kendo Holdings, Inc.
When I first learned about Fenty Beauty’s success, I kept seeing Kendo’s name behind the scenes. I used to think they were just a support team. But they’re much more they create full brands from concept to shelf.
Founded in 2010 in San Francisco, Kendo is backed by LVMH. They’ve built names like Fenty Beauty and KVD Beauty. With teams in the U.S. and Europe, they specialize in building brands that move fast and connect globally.
Product Range
- Color Cosmetics: Foundations, lipsticks, highlighters, and more
- Skincare: Moisturizers, cleansers, and treatments under brands like Ole Henriksen
- Fragrance: Development and private label scent lines
- Best-Sellers: Fenty Beauty’s Pro Filt’r Foundation and Gloss Bomb
- Unique Edge: Products are trend-driven, inclusive, and often celebrity-backed
Research & Development (R&D)
- In-House Labs: Full control of formulation and testing
- Innovation Process: Trends drive their product roadmap
- Testing Methods: All formulas go through consumer trials and safety checks
- Quick to Market: Agile teams that react fast to social and retail trends
- Tech & IP: Work closely with LVMH on patented textures and delivery systems
Packaging & Labeling Services
- In-House Design: All branding, artwork, and concepts handled by their team
- Sustainable Focus: Use recyclable and refillable components
- Custom Branding: Full brand identity from logo to retail box
- Labeling Compliance: Meets U.S., EU, and Asia-Pacific standards
- Packaging Innovation: Known for award-winning minimalist designs
Final Verdict
Kendo is a powerhouse if you’re looking for someone to build your brand from scratch and scale it globally. However, they typically work with celebrity or enterprise-level projects, so they may not be the right fit for small or new brands.
2. Gotha Cosmetics
If you’re planning to launch a premium-looking makeup line, Gotha is worth knowing. I once helped a client use their lab for a lipstick formula and the texture was like butter. They didn’t just deliver the product. They brought it to life.
Gotha Cosmetics was founded in 2005 in Lallio, Italy. They’ve grown fast, with a presence in over 50 countries. Their team focuses on creativity, innovation, and making trend-driven products feel high-end.
Product Range
- Color Cosmetics: Lipsticks, foundations, powders, eyeshadows
- Formulation Highlights: Silky textures, hybrid skincare-makeup blends
- Best-Selling Products: Velvet matte lipsticks, water-based foundations
- Seasonal Offerings: Limited runs inspired by fashion and seasonal trends
- Unique Points: Rich pigments, sleek finishes, and modern formulas
Research & Development (R&D)
- In-House R&D: Full control of formulation and texture development
- Product Innovation: Known for trendy looks and sensory feel
- Testing Procedures: Safety-tested with dermatological and performance trials
- Market Adaptability: Quick turnaround from trend to sample
- Technology: Emphasis on clean beauty and skin-caring makeup
Packaging & Labeling Services
- In-House Packaging: Full design and production capability
- Sustainable Options: Recyclable and refillable materials available
- Customization: Logo, color, shape, and finish personalization
- Label Compliance: Aligned with EU and global labeling laws
- Packaging Style: Luxurious design even for small brands
Final Verdict
Gotha is ideal if you want trendy, high-end color cosmetics with a professional finish. However, lead times and minimum order quantities may be a challenge for new brands.
3. TY Cosmetics
I worked with a brand that wanted a soft matte foundation similar to Fenty Beauty’s. We asked TY Cosmetics to help. I still remember watching the first sample . It felt weightless, melted into the skin, and the shade range actually worked across multiple undertones. That batch later became the client’s top seller.
Founded in 2009 in Guangzhou, China, TY Cosmetics is a full-service private label and OEM manufacturer with over 200 employees. They specialize in both makeup and skincare, serving start-ups and global clients alike.
They’re known for trend-focused, high-performance formulas especially in pigment-rich and inclusive shade ranges. Their flexibility makes them a popular choice for brands at different growth stages.
Product Range
- Face Products: Foundations, setting sprays, primers, and powders
- Lip Products: Liquid lipsticks, glosses, balm crayons
- Eye Products: Eyeshadows, eyeliners, brow gels, mascaras
- Format Types: Liquid, cream, stick, and baked powder
- Specialty Focus: High pigment payoff and sweat-resistant textures
Research & Development (R&D)
- In-House R&D Lab: Handles trend analysis and custom formulation
- Pigment Science: Inclusive shades with strong undertone matching
- Ingredient Innovation: Lightweight silicones, mineral tints, and clean pigments
- Performance Testing: Wear-time, oxidation, and finish testing
- Global Trends: Inspired by K-beauty, U.S. launches, and seasonal shifts
Packaging & Labeling Services
- Component Options: Tubes, bottles, airless pumps, palettes, and jars
- Custom Decoration: Color spraying, hot stamping, and logo printing
- Sustainability Focus: PCR plastic, refillable systems, FSC-certified cartons
- Branding Flexibility: Ready-stock or fully customized designs
- Compliance Ready: Supports FDA, EU, and ASEAN labeling requirements
Final Verdict
TY Cosmetics is a dependable choice for pigment-rich makeup and full-package support across color categories. They offer flexible solutions for brands who want bold payoff, trend alignment, and wide-shade compatibility without having to start from scratch.
4. HCT Group
One of my first clients had a solid formula but terrible packaging. Leaky pumps and scratched logos made their launch flop. That’s when I started looking for manufacturers who could do both.
Founded in 1992, HCT Group began in Santa Monica, California. They’ve grown into a full-service beauty partner with over 500 employees and offices worldwide. If you need packaging and product development done together with fewer delays HCT can streamline your process and sharpen your brand’s image.
Product Range
- Color Cosmetics: Lipsticks, foundations, mascaras, and compacts
- Skincare: Creams, serums, gels, and emulsions
- Best-Selling Products: Refillable lipsticks, airless foundation bottles
- Seasonal Launches: Holiday gift sets and trend-based kits
- Standout Features: Offers both formula creation and packaging in one place
Research & Development (R&D)
- In-House R&D: Manages both product formulation and component design
- Trend Research: Uses market data to develop timely products
- Testing Methods: Includes clinical and safety testing
- Rapid Development: 3D printing used for fast sampling
- Technology: Holds patents in packaging systems and applicator tools
Packaging & Labeling Services
- In-House Solutions: Handles design, printing, and filling on-site
- Sustainable Materials: Offers refillables, bioplastics, and FSC paper
- Customization: Full range of branding, shapes, and finishes
- Compliance: Meets FDA, EU, and Asian market labeling rules
- Innovation: Known for sleek, retail-ready minimalist packaging
Final Verdict
HCT Group is ideal if you want everything handled by one experienced team—from formula to final package. However, their services are better suited for brands that can meet higher volume minimums.
5. Cosmetic Solutions
I toured their lab once with a client who wanted to launch a clean skincare line. As we walked past rows of white coats and microscopes, I thought, “This feels more like a science lab than a factory.” That moment stuck with me.
Founded in 1991 in Boca Raton, Florida, Cosmetic Solutions is known for skincare manufacturing. With 150+ employees and FDA-registered facilities, they help brands create clean, high-performing products fast and with clinical credibility.
Product Range
- Skincare: Serums, creams, masks, cleansers, and SPF
- Core Focus: Clean, medical-grade, and spa-focused skincare
- Best-Selling Products: Vitamin C serums, hyaluronic acid gels, and peptide creams
- Seasonal Launches: Travel sets, brightening kits, and holiday bundles
- What Stands Out: Offers pre-formulated “white label” products or custom R&D
Research & Development (R&D)
- In-House Lab: Includes chemists, dermatologists, and formulators
- Custom Formulations: Work with you to build unique blends
- Testing Process: Includes clinical trials, safety checks, and stability testing
- Market Fit: Keeps pace with trends like probiotics, niacinamide, and CBD
- Technology: Offers patented delivery systems and encapsulation methods
Packaging & Labeling Services
- In-House Capabilities: Filling, decorating, and final packaging
- Eco Options: PCR (post-consumer resin), glass, and biodegradable tubes
- Customization: Full branding with logo, color, font, and bottle style
- Compliance: FDA, EU, and international regulation expertise
- Packaging Look: Clean, clinical, and spa-style designs
Final Verdict
Cosmetic Solutions is a great match if you want fast, science-backed skincare with the option to customize or go white label. However, some of their pre-made formulas may feel less flexible if you need highly unique product features.
6. Anjac Health & Beauty
You want your products to meet luxury standards and still move fast. I once worked with a client who used one of Anjac’s labs. After seeing how seamless the process was, I thought, “No wonder high-end brands trust them.”
Anjac was founded in 2008 in Paris. They manage 14 labs across Europe, offering skincare, makeup, and dermo-cosmetic services. Their team blends clean beauty science with strict EU safety standards ideal for brands that want quality and credibility.
Product Range
- Skincare: Creams, gels, serums, lotions, and micellar waters
- Makeup: Powders, foundations, mascaras, and lip products
- Best-Sellers: Anti-aging creams, soothing cleansers, and pressed powders
- Seasonal Lines: Limited-edition French beauty collections
- What Makes Them Stand Out: European safety standards with full-service production
Research & Development (R&D)
- In-House Innovation: Each lab in the group runs its own R&D
- Trend Adaptation: Focused on clean beauty, skin microbiome, and sensorial textures
- Testing Procedures: Follows EU cosmetic regulation and ISO standards
- Speed to Market: Modular labs allow faster prototyping and scale-ups
- Specialized Tech: Invests in eco-formulations and bio-active ingredient carriers
Packaging & Labeling Services
- In-House and Partnered: Some labs offer filling and decoration, others partner with experts
- Sustainable Choices: Recyclable glass, bioplastics, and FSC-certified boxes
- Brand Flexibility: You can choose between full-service or formulation-only
- Regulation Knowledge: Deep understanding of EU and global labeling laws
- Packaging Appeal: Focus on elegant, clean, apothecary-style designs
Final Verdict
Anjac Health & Beauty is a solid option if you’re aiming for luxury-grade products with European credibility. However, coordinating across multiple labs may add extra steps if you’re looking for a single point of contact.
7. Intercos Group
You might not see their name on the label, but Intercos is behind many of the top beauty products you know. I once reviewed samples for a lipstick project, and the client said, “This feels just like a luxury brand at Sephora.” When I checked the batch, it was made by Intercos.
Founded in 1972 in Italy, Intercos Group has grown into one of the biggest beauty manufacturers in the world. They have over 5,800 employees and serve more than 650 clients across 15 countries.
Product Range
- Color Cosmetics: Eyeshadows, lipsticks, blushes, mascaras, and powders
- Skincare: Serums, cleansers, moisturizers, and hybrid products (makeup + skincare)
- Best-Selling Products: Matte lipsticks, pressed powders, cushion compacts
- Limited Releases: Fashion-driven seasonal collections
- Standout Feature: High-performance formulas matched with global trend forecasting
Research & Development (R&D)
- In-House Innovation: Over 800 scientists across multiple R&D centers
- Trend Labs: Track beauty trends by region (Asia, US, Europe)
- Testing Methods: Clinical trials, sensory panels, and performance checks
- Speed to Market: Agile teams produce trend-based samples fast
- Proprietary Tech: Patented pigments, delivery systems, and sustainable formulas
Packaging & Labeling Services
- Global Network: Offers both in-house and partner packaging support
- Sustainable Materials: Includes refillable systems and eco-conscious plastics
- Customization: Develop your own component or choose from stock packaging
- Compliance Ready: Follows labeling standards in over 100 markets
- Packaging Appeal: Fashion-forward, trend-driven designs
Final Verdict
Intercos Group is a great fit if you want globally recognized quality with room to scale. However, their systems are complex, which can feel overwhelming if you’re new to large-scale production.
8. Maesa Group
I once met with a brand founder who said, “I don’t just need a lab—I need someone to bring my idea to life.” That stuck with me. Not every manufacturer can do both. But Maesa can. They build beauty brands from the ground up.
Founded in 1997, Maesa Group is based in Paris and New York. They’re best known for creating full beauty lines for retailers and celebrities—from concept to shelf. With more than 300 employees and a global supply network, they manage product development, packaging, and sourcing all under one roof.
Product Range
- Skincare: Cleansers, masks, creams, and body care
- Makeup: Foundations, lipsticks, eye palettes, and complexion kits
- Fragrance: Body mists, perfumes, and scented gift sets
- Best-Sellers: Celebrity brand lines sold in Ulta, Target, and Boots
- Unique Advantage: Full brand incubation from idea to shelf-ready product
Research & Development (R&D)
- Blended R&D: Combines in-house teams with global labs and suppliers
- Concept Innovation: Helps develop original products and category ideas
- Testing Standards: Partners with labs for stability and safety checks
- Trend Response: Quick to follow pop culture, fashion, and retail trends
- Specialization: Experts in cost-effective production without sacrificing quality
Packaging & Labeling Services
- In-House Creative: Designs packaging, logos, and product visuals
- Sustainable Focus: Works with recyclable plastics and FSC-certified paper
- Customization: End-to-end branding, including boxes, fonts, and layout
- Labeling Know-How: Meets requirements for US, EU, and mass retail stores
- Packaging Look: Retail-friendly, colorful, and eye-catching on shelves
Final Verdict
Maesa Group is ideal if you want to launch fast with a ready-to-go team that understands branding and retail. However, they may be less flexible if you’re only looking for a lab and want full control over each manufacturing step.
9. Schwan Cosmetics
A few years ago, I was helping a brand launch a lip liner. We kept testing samples from different labs, but nothing felt quite right—too dry, too waxy, too patchy. The client was getting frustrated. Then we tried a pencil from Schwan. She applied it once and said, “That’s it. This is what I’ve been waiting for.”
Founded in 1927 in Heroldsberg, Germany, Schwan started in art pencils and moved into cosmetics in 1978. Today, they’re one of the world’s top manufacturers of cosmetic pencils—think eyeliners, lip liners, and brow pencils. They have over 2,600 employees and serve brands in more than 70 countries.
Product Range
- Cosmetic Pencils: Eyeliners, lip liners, brow pencils, highlighter sticks
- Form Types: Wooden pencils, twist-ups, plastic, and gel-based formats
- Best-Sellers: Waterproof liners and precision brow pencils
- Limited Editions: Special textures and seasonal color collections
- Key Benefit: Combines beauty, precision, and clean formulation in solid formats
Research & Development (R&D)
- In-House R&D: Dedicated to pencil innovation and formula safety
- Trend Focused: Works on hybrid pencils (skincare + color)
- Testing Process: Dermatologically tested and stability-checked
- Speed to Market: Offers fast prototyping and sample matching
- Technology: Patents for glide, long-wear, and water-resistant effects
Packaging & Labeling Services
- In-House Capabilities: Decoration, branding, and labeling handled directly
- Eco Options: FSC-certified wood, recyclable plastics, and low-impact coatings
- Custom Options: Choose barrel color, tip shape, embossing, and more
- Regulatory Alignment: Compliant with major markets like EU, US, and Asia
- Visual Appeal: Simple, elegant pencils that photograph well and store neatly
Final Verdict
Schwan Cosmetics is perfect for brands that want pencil-based products with smooth textures and clean ingredients. However, they focus solely on solid formats, so you’ll need a second partner if you want to make creams, liquids, or serums.
Conclusion
We’ve explored 9 manufacturers from product creators to fast-moving wholesalers. Whether you’re a startup or scaling brand, there’s a partner here for you.
Each one was selected for a reason: proven experience, global reach, or the power to deliver. You now know what they offer and where they shine.
I’ve seen brands go from idea to launch by just starting.
Why not you?
You already have the roadmap. Now all that’s left is action.
Contact us today. TY Cosmetics is ready to support your product journey from concept to shelf.
