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SUNNY ZHENG’S BEAUTY BUSINESS JOURNAL

From Product Idea to Beauty Brand

Firsthand insights on product development, manufacturing, and building a successful beauty brand.

What Beauty Brands Need to Know

Drawing on 13+ years in cosmetic OEM/ODM, I share what I’ve learned about formulation, packaging, compliance, sourcing, and production—so you can make smarter decisions and avoid costly mistakes.

Top 9 Compact Powder Manufacturers

Finding the right manufacturer feels like a guessing game. Years ago, I was trying to launch my first compact powder. I thought I’d found the perfect supplier. The samples looked…

Top 7 Skin Care OEM Manufacturers In Malaysia

I still remember the first time I outsourced skincare production. I was excited. Finally ready to build a brand I could be proud of. But just weeks in, things went…

How to Find Makeup Manufacturers

Walking through that first factory, I felt excited then nervous. The facility looked okay. But something fell off. No clear process. No documentation. Just vague answers. I left without signing…

Fueling Russian Brand Success: The Power of Chinese OEM/ODM Partnerships

A few years ago, I spoke with a Russian brand founder who had the products, the passion, and even a strong following, but had no clue how to deal with…

The Secret behind Wildberries’ Beauty Growth: Chinese OEM/ODM Cosmetics Manufacturers

The first time we helped a brand list on Wildberries, I’ll admit, we underestimated how much red tape was involved. Formulas were great, packaging looked sharp, but compliance almost tanked…

Top 6 Tiktok Beauty Manufacturers

I still remember the day one of my cleansers went viral on TikTok. At first, I was excited. Orders kept coming in, and my phone wouldn’t stop buzzing. But behind…

Top 6 Glad2Glow Manufacturers

When I launched my skincare line, I was excited. But finding the right supplier? That was the hard part. I talked to dozens, got samples that didn’t match the photos,…

Top 9 Maybelline Lipstick Manufacturer

A few years ago, I was helping a salon brand expand into color cosmetics. We wanted something Maybelline-level in quality, but we didn’t want to guess. We needed to know…

Top 9 NYX Cosmetics Manufacturer

I remember trying a lipstick that felt just like NYX’s Soft Matte but it wasn’t NYX. It was a sample from a quiet little OEM factory based in France. That’s…

Top 6 Nykaa Cosmetic Manufacturers

A few years ago, I thought I had found the right fit. The manufacturer offered low MOQ, had glowing reviews, and promised fast delivery. They vanished the day after I…

Top 7 Morphe Manufacturer

A few years ago, I supported a brand that had big hopes for their first eyeshadow line. They ordered from a supplier that claimed to match Morphe’s quality. But what…

Top 9 Cosmetic Manufacturers in France

You can do everything right. Develop a solid product concept, plan your launch, and build your brand. But if your manufacturer lets you down, none of it matters. I learned…

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Contact Us Today, Get Reply Tomorrow or Sooner

I am Sunny Zheng, me and my team would be happy to meet you and learn all about your business, requirements and expectations.

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[ben 4] I am Sunny Zheng, me and my team would be happy to meet you and learn all about your business, requirements and expectations.

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We will contact you within 1 working day, please pay attention to the email with the suffix “@tyoemcosmetic.com”