Starting my first private label project was exciting until it wasn’t. The real struggle started when I looked for a lip gloss manufacturer.
Some looked polished online, but had zero customer service.
Others were too small to handle real volume.
It took weeks of calls, emails, and trial batches to finally get it right.
That experience taught me how to spot a reliable supplier. I’ve spent years working with brands behind the scenes testing samples, reviewing packaging, and managing production timelines.
This article covers 6 trustworthy lip gloss manufacturers in the USA.
You’ll learn where they’re based, when they started, how big they are, and what they’re good at.
If you’re looking for a manufacturer who can produce high-quality lip gloss under your own label, you’ll leave with a clear path forward.
So let’s get down to it!
Quick Comparison Chart
Here’s a quick overview to help you get a feel for each option. You’ll see how they differ in location, services, and flexibility before we break them down one by one.
| Manufacturer | Location (USA) | Key Services Offered | Certifications | Best For | Limitation |
| Eco Lips | Cedar Rapids, Iowa | Private label, eco-formulations, packaging | USDA Organic, Leaping Bunny, Non-GMO | Organic & eco-focused brands | Focused mostly on natural/organic-only formulas |
| Audrey Morris Cosmetics | Miami, Florida | Private label, custom blends, full catalog | GMP-compliant | Brands wanting speed and variety | Large catalog may overwhelm smaller or newer brands |
| MANA Products | Long Island City, New York | Trend development, full-scale OEM & ODM | ISO 22716, GMP | Established brands needing premium | Smaller brands may feel deprioritized |
| Auraline Beauty | Panorama City, California | Fast private label, trend colors, cosmetics | GMP, cruelty-free | Trend-focused startup brands | Limited scientific/formulation depth |
| Genie Supply | Bedford, Indiana | Custom small-batch, full-service support | FDA-registered, GMP | Indie brands needing flexibility | May require longer lead times due to custom focus |
| New Look Cosmetics | Santa Ana, California | Private label, R&D, boutique service | GMP, cruelty-free | Startups wanting personal attention | Smaller catalog limits some ingredient or packaging options |
Ready to go beyond the chart? Let’s move into full profiles for each manufacturer.
1. Eco Lips
- https://www.ecolips.com
- Cedar Rapids, Iowa, USA
I first heard about Eco Lips when a friend launched their brand with them and loved the results.
Founded in 2003, this Iowa-based company has grown to over 50 employees. They started as a kitchen project focused on natural ingredients.
Today, they’re a trusted name in eco-conscious beauty, known for blending small-business care with solid production power.
Product Range
- Core Categories: Lip balms, lip scrubs, and tinted lip products
- Special Formulations: Organic, vegan, fair-trade, and non-GMO
- Best Sellers: Mongo Kiss lip balm line (made with Mongongo oil)
- Limited Editions: Seasonal flavors like Pumpkin Spice and Holiday Cocoa
- What Stands Out: Eco-friendly packaging and socially responsible sourcing
Manufacturing Capabilities
- Production Volume: Up to 50,000 units per hour
- Product Types: Lip care only balms, glosses, tints
- Customization: Private label, white label, and contract manufacturing
- Facility Type: Fully in-house production at their Iowa facility
- Technology Use: Runs on renewable energy and uses automated filling lines
Certifications & Compliance
- Certifications: USDA Organic, Leaping Bunny (cruelty-free), Non-GMO Project
- Regulatory Compliance: Follows FDA cosmetic labeling and safety rules
- Sustainability: Certified B Corporation, uses biodegradable materials
- Ethical Practices: Uses Fair Trade Certified ingredients when possible
- Industry Standards: Complies with cGMP (Good Manufacturing Practices)
Final Verdict
Eco Lips is a smart pick for brands that care about clean ingredients and eco-values. However, they may not be ideal if you need synthetic colors or gloss-heavy formulas.
2. Audrey Morris Cosmetics
- https://www.audreymorriscosmetics.com
- Miami, Florida, USA
When I first started researching private label options, I came across Audrey Morris Cosmetics more than once.
Founded in 1965, this company has decades of experience in beauty manufacturing.
They’ve worked with new brands and global companies alike. Their Miami-based team handles everything in-house from product development to design.
With mid-sized staff, they balance scale with personal support. That’s rare.
Product Range
- Core Categories: Lip glosses, lipsticks, foundations, blushes, skincare
- Special Formulations: Paraben-free, cruelty-free, and mineral-based options
- Best Sellers: Moisturizing lip glosses and matte finish lipsticks
- Limited Editions: Trend-driven shades released seasonally
- What Stands Out: Wide selection of ready-to-label products for fast launch
Manufacturing Capabilities
- Production Volume: Suitable for both small batches and large production runs
- Product Types: Color cosmetics and skincare (lip, face, eyes, and skin)
- Customization: Offers private label, OEM (original equipment manufacturer), and ODM (original design manufacturer) services
- Facility Type: In-house R&D lab and manufacturing facility in Florida
- Technology Use: Uses professional mixing, filling, and packaging equipment for consistent results
Certifications & Compliance
- Certifications: GMP (Good Manufacturing Practices) compliant
- Regulatory Compliance: Meets U.S. FDA requirements for labeling and safety
- Sustainability: Offers eco-conscious formulations but not certified green
- Ethical Practices: Offers cruelty-free product lines
- Industry Standards: Regular third-party quality audits and documentation
Final Verdict
Audrey Morris is a dependable choice for brands that want speed, variety, and guidance under one roof. However, their product catalog may feel overwhelming if you’re just starting out without a clear product plan.
3. MANA Products
- https://www.manaproducts.com
- Long Island City, New York, USA
If you’re serious about creating a makeup brand that competes with big names, MANA Products is one worth looking into.
Founded in 1975, this company has been behind the scenes of many high-end cosmetics. You may not see their name on the label, but their work shows up in stores everywhere.
They have a full team of chemists for designers that help turn your vision into products you can actually sell.
Product Range
- Core Categories: Lip glosses, foundations, mascaras, powders, skincare
- Special Formulations: Clean beauty options, vegan, mineral, and long-wear formulas
- Best Sellers: High-shine lip gloss collections with color and treatment benefits
- Limited Editions: Trend-forward collections based on seasonal fashion and global markets
- What Stands Out: In-house trend forecasting and rapid product development cycles
Manufacturing Capabilities
- Production Volume: Handles everything from indie brand launches to mass retail orders
- Product Types: Full-range color cosmetics and skincare
- Customization: Offers private label, OEM (original equipment manufacturing), and ODM (original design manufacturing)
- Facility Type: Fully integrated lab, production floor, and packaging under one roof in NYC
- Technology Use: Uses lab-grade equipment for formulation precision and consistent output
Certifications & Compliance
- Certifications: ISO 22716, GMP-compliant
- Regulatory Compliance: Meets FDA regulations and international safety standards
- Sustainability: Offers sustainable packaging and clean formulation options
- Ethical Practices: Cruelty-free practices and responsible sourcing
- Industry Standards: Known for quality assurance and innovation leadership
Final Verdict
MANA is a strong match if you’re building a premium brand and want fast access to trend-driven formulas. However, because they work with major beauty retailers, smaller brands may feel less prioritized in their production queue.
4. Auraline Beauty
- https://www.auralinebeauty.com
- Panorama City, California, USA
Imagine opening a sample and seeing smooth, rich gloss that glides like silk and smells faintly sweet.
That’s what I experienced when I first tested a product from Auraline Beauty.
Founded in 2006, they’ve become a go-to for brands that want fast, stylish, and dependable beauty production. Their California facility blends clean design with practical support.
Product Range
- Core Categories: Lip glosses, lipsticks, eyeshadows, blushes, brow gels
- Special Formulations: Paraben-free, cruelty-free, vegan options
- Best Sellers: High-shine and matte lip glosses in nude and bold shades
- Limited Editions: Custom seasonal launches based on current beauty trends
- What Stands Out: Fashion-forward colors, clean ingredients, and quick lead times
Manufacturing Capabilities
- Production Volume: Flexible for small runs and growing brands
- Product Types: Lip and face color cosmetics
- Customization: Offers private label and full-service OEM/ODM options
- Facility Type: In-house production and formulation in California
- Technology Use: Modern filling systems and ingredient tracking for consistency
Certifications & Compliance
- Certifications: GMP-compliant, cruelty-free verified
- Regulatory Compliance: Follows FDA guidelines for cosmetic labeling and claims
- Sustainability: Offers eco-friendly packaging upon request
- Ethical Practices: No animal testing and ethical sourcing policies
- Industry Standards: Complies with U.S. cosmetic manufacturing best practices
Final Verdict
Auraline Beauty is a great choice for brands that care about style, speed, and trend alignment. However, they may not be ideal if you’re focused on deep custom formulation or scientific skincare blends.
5. Genie Supply
- https://www.geniesupply.com
- Bedford, Indiana, USA
The first time I tested a Genie gloss, I noticed the texture right away smooth, light, not sticky. It felt fresh.
Genie Supply started in 2015 and quickly became known for flexibility and innovation.
If you want control over your product from ingredients to color to feel they’ll work with you step-by-step to create something that’s truly yours.
Product Range
- Core Categories: Lip glosses, lip balms, skincare serums, body scrubs
- Special Formulations: Vegan, CBD-infused, fragrance-free, nut-free options
- Best Sellers: High-shine custom glosses and hydrating lip oils
- Limited Editions: Small-batch color releases and scent blends
- What Stands Out: Personalized development and ingredient transparency
Manufacturing Capabilities
- Production Volume: Small to mid-scale (ideal for indie launches and test markets)
- Product Types: Lip care, face serums, body care products
- Customization: Private label, OEM, and ODM services
- Facility Type: In-house lab and blending facility in Indiana
- Technology Use: Precision batching, small-batch scaling, and compliance tracking
Certifications & Compliance
- Certifications: FDA-registered, GMP-compliant
- Regulatory Compliance: Adheres to U.S. cosmetic safety and labeling rules
- Sustainability: Offers refillable, recyclable, and minimal packaging options
- Ethical Practices: Woman-owned, cruelty-free manufacturing
- Industry Standards: Prioritizes ingredient testing and documentation
Final Verdict
Genie Supply is a great match if you want to launch something custom and small-batch. However, their hyper-focused approach may require more lead time if you’re juggling a tight launch schedule.
6. New Look Cosmetics
- https://www.newlookcosmetics.com
- Santa Ana, California, USA
I remember thinking, “This might be too small for them.” That was my first thought before contacting New Look Cosmetics. But instead of brushing me off, they asked, “What’s your vision?” That stuck with me. Founded in 2004, they’ve stayed boutique-sized on purpose so they can give you direct support and flexible production. If you want to be heard, this is the kind of place that listens.
Product Range
- Core Categories: Lip glosses, foundations, eyeshadows, blushes, primers
- Special Formulations: Clean beauty, cruelty-free, mineral-based options
- Best Sellers: Moisturizing lip gloss with natural shimmer and rich pigment
- Limited Editions: Custom holiday shades and trend-inspired collections
- What Stands Out: Focus on texture, finish, and brand-ready packaging
Manufacturing Capabilities
- Production Volume: Best for small to mid-size runs
- Product Types: Lip, face, and eye color cosmetics
- Customization: Offers private label, OEM, and ODM services
- Facility Type: In-house production and R&D in California
- Technology Use: Professional mixing and filling systems, hands-on quality checks
Certifications & Compliance
- Certifications: GMP-compliant, cruelty-free verified
- Regulatory Compliance: Follows FDA cosmetic safety and labeling guidelines
- Sustainability: Offers minimal packaging and clean formula options
- Ethical Practices: No animal testing, responsible sourcing policies
- Industry Standards: Known for hands-on formulation and client care
Final Verdict
New Look Cosmetics is a solid option if you’re starting small and want a partner who’ll treat you like a priority. However, because their catalog isn’t as wide as larger labs, you may need to source certain products or packaging elsewhere.
Looking for a Manufacturer Outside the USA?
You’ve looked through U.S. manufacturers, but nothing feels like the right match.
Maybe the formulas are too basic. Or the packaging doesn’t match your vision. Some brands also find the minimums too high or the lead times too long.
If you’re open to working with a trusted manufacturer outside the U.S., consider importing from China. TY Cosmetics has helped many brands like yours create safe, high-quality lip gloss from start to finish. Here’s what we offer:
- Private label and OEM/ODM lip gloss services
- GMP and ISO 22716 certified factory
- FDA and EU-compliant ingredients
- Vegan and cruelty-free options available
- Custom packaging and low minimum order quantities
- In-house R&D and fast sampling
Contact us today to explore how we can help you build your brand—without compromise.
Conclusion
You started this article with questions and now you have real options.
6 U.S. manufacturers. A reliable overseas choice from China including TY Cosmetics, known for supporting growing brands with flexible solutions and dependable service.
A clear path forward.
I’ve worked with enough brands to know this: the ones who succeed take action when the research is fresh.
Don’t wait too long.
What’s the next step you need help with?
Contact us today. Let’s build your line together.
